Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than half of the world鈥檚 population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say 鈥渁ll of them.鈥� However, not all social media users are influenced the same way. Certain demographics are […]

The post Who is Most Influenced By Influencers? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You鈥檝e done all the legwork - set your goals, identified your influencers and locked them in. However, that work is just beginning. So what鈥檚 next? Here are the next steps to […]

The post You鈥檝e Launched an Influencer Marketing Campaign鈥� Now What? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You鈥檝e launched your influencer marketing campaign. It is one of the fastest growing ways to reach your target audience, after all. However, without metrics to measure success, how will you know if it was worth it? The results from traditional marketing were much easier to measure. Here are a few ways to measure your influencer […]

The post How to Measure Success in Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals of your campaign, you need to find influencers to actually implement them. Here are a few places to start your hunt for the best influencers for your brand. While it […]

The post How to Find the Right Influencers on the Right Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Deciding and planning the influencer marketing campaign is the easy part. Getting influencers interested in sharing your products? That can be a bit more difficult. Difficult, but not impossible. Here are 3 steps to growing your influencer talent pool that are much simpler than you think. Authenticity matters when it comes to influencer rating, but […]

The post 3 Steps to Growing Your Influencer Talent Pool appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檝e decided to search for influencers and content creators that are a great fit for your brand. What鈥檚 your first step? Without 一品探花, the answer is probably going to your favorite search engine or social media platform, constantly changing your search terms, and making a list in a spreadsheet.  But how do you know […]

The post How to Use Our Influencer Smart Search appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e hunting for new influencers to work with, you probably start with the usual suspects to make sure they鈥檙e a good match. Metrics like audience size, content style, and even overall aesthetic can be a major factor to an influencer being successful for your brand.  But it鈥檚 often the intangibles that make the difference […]

The post Let鈥檚 Talk About Authenticity Scores appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has grown dramatically over the last few years. Influencer-led social commerce is expected to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022 according to Forbes. If you are considering getting started, here are a few things you should know.聽 As the influencer marketing world grows, content creators […]

The post 10 Things You Must Know About Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the most popular forms of marketing. It has a fantastic ROI and can be fairly simple to get started. The key is selecting the right influencers for your brand. There are many different things to consider, but engagement rate should be at the top of your list.  Finding the engagement […]

The post <strong>Engagement Rates by Types of Influencers</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is all people are talking about. It is for good reason. It is one of the most popular ways companies get products in front of new eyes. However, if you are just getting started, it can be a bit overwhelming because it is new.  As we know, timing is everything when it comes […]

The post Realistic Timeline for Launching Your Influencer Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 no secret that influencer marketing is on the rise with no end in sight. According to Forbes, the influencer marketing industry is predicted to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022. This is the time to jump on board with this type of marketing campaign. The question […]

The post <strong>How to Budget for Influencer Marketing in 2023</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It is no surprise that influencer marketing has become one of the most effective forms of marketing. What might be surprising is that it is not always influencers with hundreds of thousands of followers who can get you the most bang for your buck. In fact, these influencers with smaller follower counts can be more […]

The post <strong>Don鈥檛 Overlook the Nano Influencers</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social media is one of the most important and effective ways to promote your business. However, traditional ads via social media are not the best way to get your name out there. Enter influencer marketing. You can truly gain a lot from influencer marketing, but you need to find the right people to partner with.  […]

The post <strong>The 5 Best Ways to Find Influencers for Your Business</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is User Generated Content? User-generated content (UGC) is anything specific to a brand that a consumer creates independently that endorses it. It can be a photo on Instagram, a video on Youtube, a review on a website, or a streamer on Twitch endorsing a product while they鈥檙e live.  Essentially, UGC is digital word of […]

The post Why User Generated Content is Important appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Live streaming is an excellent platform to reach new potential customers. From Instagram, to Twitch, to Facebook Live, it offers a massive amount of benefits to your brand if you team with an influencer that buys into what you鈥檙e doing. Here鈥檚 a few reasons why it can be a game changer. It鈥檚 raw, and relatable. […]

The post Three Reasons Live Streaming Can Change the Course of Your Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The world of eSports influences authentic and live conversations amongst its audience, acting as the fuel for platforms connecting brands and consumers. It only makes sense that demand for sponsors has grown as well, and this is where businesses can drive brand awareness, stream a new pipeline of customers, and ultimately increase sales. Gamers have […]

The post Why More Brands Should Partners With Gamers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We have already seen the massive growth of influencer marketing in the last few years. We anticipate that it will become one of the most powerful tools in your marketing belt. The key to truly transforming your marketing plan is understanding the social trends and adjusting your plan to deliver incredible results. Here are a […]

The post Influencer Marketing Trends in 2023 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Is your brand looking to get more customers, get in front of more eyeballs of customers that are interested in your products, and just flat out maximize your revenue? If you said yes to any of those, then influencer marketing campaigns can be exactly the vehicle you need to reach your marketing goals.  Compared to […]

The post Influencer Marketing - Game Changing Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e looking for new ways to reach new audiences, raise engagement, and see more conversions, creator and creator campaigns are one of the best moves you can make as a marketer. Compared to traditional marketing channels, creator marketing has many advantages that can propel your brand to new heights.  By the nature of their […]

The post How to Utilize Creators to Increase Reach and Engagement appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you think Twitch influencer affiliate marketing is only for video games, think again. Content creators in various niches are jumping on board to become Twitch streamers.

The post Twitch Influencer and Affiliate Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

NYXL has been the premier flagship esports organization in New York since it was founded in 2019. It owns franchises that exclusively represent the state in three different esports leagues: the NY Subliners (Call of Duty League), NY Excelsior (Overwatch league), and NYFU (Valorant). NYXL wanted to find the best of the best when it […]

The post See How One Gaming Company Had 700 Influencers Apply to Become Content Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You've heard the word 鈥渁uthenticity鈥� a million times before. Authenticity is defined as being true to one's own personality, spirit, or character. This authenticity is what separates your influencer campaign from being a flop to a great success. Taking the authenticity away from your influencers鈥� voices can kill your campaign.  Customers trust someone who is […]

The post Authenticity and Your Influencer Campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you are afraid that you have missed the influencer campaign boat this holiday season, don鈥檛 worry. There are ways to get in on the potential $200+ billion holiday spend. Here are a few ways that you can still see success in your holiday influencer campaign. Start NOW The best part about influencer marketing is […]

The post It鈥檚 Not Too Late To Get Your Influencer Campaign Started For The Holidays appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The holiday season is upon us and that means it is the buying season for so many. Right now, brands need to be focused on getting as many eyes on their products as possible to increase revenue. As we鈥檝e said before, influencer marketing makes the biggest impact on your customers. In fact, in a study […]

The post How to Make The Most of Your Influencer Partnerships This Holiday Season appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The plain and simple answer to that is that the social commerce industry is predicted to exceed $1 trillion in 2023. However, ads are a thing of the past - at least as your primary or sole source of marketing. Utilizing influencers is the most effective way to get your product in front of more […]

The post Why Influencer Marketing? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Exciting news from 一品探花 today! Starting today, November 21, we will be updating the Earned Media Value (EMV). They will also be updated monthly moving forward. What does this mean for your brand? Read on to learn more about EMV and why it is important to your creator marketing campaign. What is EMV? EMV is […]

The post New Feature: Earned Media Value (EMV) Updates appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you are scrolling through the thousands of influencer options out there, it can be easy to skip over the people with lower follower counts. More followers equals more money, right? Not necessarily. There are a few other things to consider when selecting your influencers, such as reach, authenticity (did you know there is such […]

The post Why You Should Consider Micro and Nano Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch is synonymous with live streaming and gaming, but it has also become a popular destination for creators across various industries. Given that the platform claims over 15 million daily active users, it鈥檚 no wonder. With such an engaged audience, it鈥檚 easy to see why brands are flocking to Twitch as a top pick among […]

The post Twitch.tv and Why You Should Consider Creators on This Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We are just under 2 weeks away from the biggest shopping weekend of the year. Here are some successful e-commerce campaigns you can look to as an example to inspire your brand鈥檚 strategy this Black Friday/Cyber Monday. Death Wish Coffee Death Wish Coffee, known for the 鈥淲orld鈥檚 Strongest Coffee,鈥� took full advantage of organic creator […]

The post Your Black Friday Influencer Marketing Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Spreadsheets are amazing. There is no doubting that. You have so many tools and formulas to make things happen and automatically calculate. But can it truly do what you need it to when it comes to your influencer marketing campaign? Tracking and metrics are key when it comes to managing your campaign. That鈥檚 what lets […]

The post Spreadsheets Are Not The Answer appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Do you want to bring more customers into your business, get in front of more people and maximize your revenue? If you said yes to any of those, then influencer marketing campaigns can help you reach your marketing goals. Compared to traditional marketing channels, influencer marketing can: Shift the focus to the audiences that are […]

The post Is Influencer Marketing For You? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

One of the biggest misconceptions about influencer marketing is that you need to find one with a massive audience in order to see success. There are a few types of influencers and either one could be the best fit for your brand depending on your goals and your audience. Here is a breakdown of the […]

The post Not All Influencers Are Created Equally appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sometimes it seems like the bigger brands just have it so much easier when it comes to influencer marketing. Of course, they have more eyes on them, which makes it easier for influencers to agree to a partnership. Here at 一品探花, we don鈥檛 think that influencer marketing is only for the big brands. We do, […]

The post How Lululemon Stands Out appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Utilizing content creators and influencers is one of the most effective ways to market your business via social media. However, just a few wrong moves can break your entire marketing campaign and possibly tarnish your reputation for future influencer collaborations. Creating positive relationships with influencers is key when running a successful campaign. Today we鈥檙e sharing […]

The post How to Build Better Relationships With Your Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Since the pandemic started in 2020, e-commerce has boomed and shows no signs of stopping. It is more important than ever that online businesses are prepared for the change in marketing strategies to accommodate this. Surveys have shown that consumers are still buying most of their holiday gifts online with less strict brand loyalty. That […]

The post Black Friday Influencer Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For marketers and business owners who are just getting started on implementing creators into their marketing campaigns, it can be intimidating. How do you choose the best creators and ambassadors for your brand? And once you have them, how do you effectively use them to achieve your goals and maximize return on investment? Let鈥檚 take […]

The post Stand Out with Influencer and Ambassador Programs appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Imagine this鈥� You have finally decided to implement an influencer marketing campaign. You have found a small number of influencers that fit your brand after hours and hours of scrolling Instagram. You are excited to get to work and increase revenue. This is finally going to be the boost your brand needs. You have a […]

The post The Most Important Metric of Your Influencer Campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Tyrus.TV is a talent service and management agency dedicated to taking content creators to the next level. With in-house experts on every aspect of building a creator鈥檚 personal brand and community, they serve as a one stop shop for creators committed to building and improving their digital presence. While they are phenomenal at finding creators […]

The post Tyrus.TV Case Study appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 一品探花, we love candy as much as anyone else. As you might imagine, Halloween is essentially the Super Bowl for candy companies. So every brand works on the new wacky, cool, or innovative product to grab eyeballs as everyone goes to the store to find fun new treats for those trick or treaters. […]

The post The Top Halloween Candy Products This Season appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 every marketer鈥檚 worst nightmare: you find an influencer that looks and sounds great for your brand, you bring them onto your campaigns, and then they say or do something that is completely not aligned with your brand鈥檚 values. If you鈥檙e targeting families or a more conservative crowd, an influencer with controversial views or R-rated […]

The post Take the Horror Out Of Your Marketing Campaigns With 一品探花鈥檚 Filters appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e not already looking to reach gamers as a demographic with your advertising, you should consider adding them. It鈥檚 an increasingly diverse demographic, with a growing amount of disposable income as gamers in 2022 can be any age or income level. And if you鈥檙e targeting gamers, the platform you should be focusing on is […]

The post How to Choose the Right Twitch Streamer as an Influencer appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e hunting for new influencers to work with, you probably start with the usual suspects to make sure they鈥檙e a good match. Metrics like audience size, content style, and even overall aesthetic can be a major factor to an influencer being successful for your brand.  But it鈥檚 often the intangibles that make the difference […]

The post Authenticity: The Most Important Metric For Your Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Halloween is only a week away at this point, and party season is ready to begin. That means that if your brand is into anything spooky - whether it鈥檚 decor, food, costumes, or more - it鈥檚 prime time for influencers to show off the value you can bring to any consumer鈥檚 Halloween. Today we鈥檒l share […]

The post Top Halloween Influencers This Season appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e searching for software solutions to make your marketing campaigns more efficient, more effective, and more profitable, one word is probably front and center in your mind: data. You want more of it from your software. And why not? Data lets you know what鈥檚 working, and what isn鈥檛. It helps you measure what鈥檚 happening, […]

The post Is Your Data Doing Work For You? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Live streaming is an excellent platform to reach new potential customers. From Instagram, to Twitch, to Facebook Live, it offers a massive amount of benefits to your brand if you team with an influencer that buys into what you鈥檙e doing. Here鈥檚 a few reasons why it can be a game changer. It鈥檚 raw, and relatable. […]

The post 3 Reasons Live Streaming is a Game Changer for Your Influencer Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Naturally, we normally focus on how influencers can make a massive difference to your bottom line. But with the right product at the right time, your customers can create all the advertising you need for massive success. Sometimes there鈥檚 no better advertising than the perfect product. One big success story in recent years is the […]

The post How Your Customers Can Be Your Influencers, Halloween Edition appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok is the social media destination for younger audiences, and its dominance there isn鈥檛 going away any time soon. So if you鈥檙e looking for more Gen Z consumers, it鈥檚 definitely a smart strategy. That being said, there are a few general rules to keep in mind when you set out to field an influencer team […]

The post Selecting the Right TikTok Influencer for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

2023 is just around the corner. As brands start planning for the new year, they need to be aware that influencer marketing continues to morph and shift with the times. Here鈥檚 a few factors to keep in mind when planning influencer campaigns in 2023. Tik Tok will continue to grow in popularity with younger audiences. […]

The post Influencer Marketing Trends for 2023 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sometimes you need to get consumers鈥� eyes on your product, but you don鈥檛 have unlimited funds to make it happen. We understand. And that鈥檚 okay, because it鈥檚 still totally possible to be successful with influencer campaigns on a budget. Here鈥檚 a few things to keep in mind as you start your planning: Consider your budget […]

The post 3 Things to Remember When You鈥檙e Running an Influencer Campaign on a Budget appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Opening a conversation with potential customers is one of the most valuable ways to get your brand on their minds. Influencers are a great way to make that connection - after all, those customers you want to reach are already following their favorite influencers. Here鈥檚 a few ways an influencer can be the perfect wingman […]

The post 3 Ways Influencers Can Boost Your Customer Engagement appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Looking for more ways to get involved in this year鈥檚 spooky season? We鈥檝e got you covered. It doesn鈥檛 matter if what you sell has nothing to do with Halloween. With a little creativity and ingenuity, your brand can get in on the fun as easily as brands with a natural connection. Decorate your location. If […]

The post More Ways Your Brand Can Get Involved with Halloween appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

一品探花, the end-to-end influencer marketing platform, today announced an integration with Awin and ShareASale, the fastest-growing affiliate marketing platforms in North America, to enable brands to build a scalable, repeatable and predictable revenue engine through engaging creator partnerships. "Influencer marketing is becoming a mainstay of marketing strategy for companies of all sizes," said Jeremy Haile, CEO of 一品探花. […]

The post ANNOUNCING: 一品探花 Partnership with Awin and ShareASale appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the absolute best plays you can make to see a long term boost in your ROI. But that鈥檚 the critical part to understand about it: the long term portion of it. Sure, making money is your ultimate goal. But influencer marketing isn鈥檛 usually an聽immediate cause and effect toward realizing that […]

The post The Process of Seeing an Increase in Your ROI with Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. But finding the influencers that are the best fit for your brand can be challenging and time consuming.  That鈥檚 where 一品探花 can be a game changer for your brand. Our robust discovery tools draw from a […]

The post Discover the Perfect Influencers for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e looking around at influencers with 一品探花鈥檚 discovery tool, it can be easy to dismiss the smaller influencers with their modest follower counts. Bigger is better, right? Especially when it comes to reach. But when it comes to sales, the little influencers can have a big impact. Here鈥檚 why: They鈥檙e more relatable. Nano and […]

The post Micro and Nano Influencers Can Make a Big Difference to Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The nights are getting colder, the leaves are falling, and pumpkin spice flavored everything is back on the menu. Yep, it鈥檚 spooky season, and no matter what your brand sells, all it takes to get in on the fun is a little creativity, and the right influencer. Here鈥檚 a few ideas on how you can […]

The post Get into the Halloween Season with Content Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Ever wished that you had a piece of marketing software that lets you build an influencer marketing campaign from scratch? 一品探花 Workflow does exactly that. Whether you鈥檙e managing one influencer or thirty, we鈥檝e made the whole process of following each step of a campaign easy to follow. With 一品探花 Workflow, you can design your own […]

The post Transform Your Marketing by Saving Time and Money While Increasing Your ROI appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檝e found an influencer you want to work with to promote your product. Great! Finding them is the first step, but the next step is getting them to work with you. After all, collaborating with an influencer is a two way street. They have to buy into you as much as you鈥檝e bought into […]

The post 4 Best Practices for Contacting an Influencer appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

NYXL has been the premier flagship esports organization in New York since it was founded in 2019. It owns franchises that exclusively represent the state in three different esports leagues: the NY Subliners (Call of Duty League), NY Excelsior (Overwatch league), and NYFU (Valorant). NYXL wanted to find the best of the best when it […]

The post See How One Gaming Company Had 700 Influencers Apply to Become Content Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is User Generated Content? User-generated content (UGC) is anything specific to a brand that a consumer creates independently that endorses it. It can be a photo on Instagram, a video on Youtube, a review on a website, or a streamer on Twitch endorsing a product while they鈥檙e live.  Essentially, UGC is digital word of […]

The post What is User Generated Content and Why is it Important? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

By now, we鈥檝e walked you through why influencer campaigns are a great move for any brand that wants to boost their brand awareness with the audiences they want, and to maximize their revenue.  We鈥檝e also laid out how 一品探花 not only makes the whole process easier with a full suite of tools we鈥檝e carefully built […]

The post The Only Software You鈥檒l Need to Maximize Your Revenue Through Influencer Marketing Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Using social media to spread the word about your product or service is a powerful way to reach your target audience, and it鈥檚 even more effective due to the nature of influencers. They are more likely to trust someone who has the same interests and passions as them, so reaching an influencer can be a […]

The post If Influencers Aren鈥檛 Part Of Your 2023 Social Plan, You鈥檙e Doing It Wrong appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sure, you can use spreadsheets or other office applications to lay out the details of your campaign. You can use them to plan out what your forms will look like, where they will go on your website or your influencer鈥檚 platforms, and then create them where they need to go using other software. But why […]

The post Customized Campaigns All in One Place appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Once you鈥檝e got a list of creators you鈥檙e interested in working with, it can look like there鈥檚 a lot to do. Emailing each individual influencer with the same subject and then pasting the same body email can be time consuming if you鈥檙e reaching out to them one by one. But with 一品探花, you never have […]

The post Campaign with Confidence: Launch Influencers the Right Way in Q4 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檝e decided to search for influencers and content creators that are a great fit for your brand. What鈥檚 your first step? Without 一品探花, the answer is probably going to your favorite search engine or social media platform, constantly changing your search terms, and making a list in a spreadsheet.  But how do you know […]

The post Take the Guesswork Out of Finding the RIGHT Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Everyone who is on social media has seen someone, whether a friend or celebrity, who is endorsing some type of product or service. Most likely, you have encountered an influencer. From subscription boxes to clothing to makeup to gaming, influencer marketing is all over every social media platform and even website.  Why has influencer and […]

The post Influencer Marketing + Affiliate Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We get it. We do. Spreadsheets are a fantastic and versatile tool to track information. But when it comes to influencer marketing, we鈥檝e created a better way to track all of the large and small details that come with them. Here鈥檚 just a few ways 一品探花 adds a massive amount of value to your influencer […]

The post Measuring Your Influencer Campaigns are as Easy as 1,2,3 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As we touched on earlier, influencer marketing has a lot of benefits over one general commercial ad, even ones that millions of people see. The reason for that is simple: while those big, prepared ads have an incredible reach, you really have no reliable way to track how many of those people that see that […]

The post Reduce Your Reliance on Traditional Digital Ad Spend appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e looking for new ways to reach new audiences, raise engagement, and see more conversions, influencer and creator campaigns are one of the best moves you can make as a marketer. Compared to traditional marketing channels, influencer marketing has many advantages that can propel your brand to new heights.  By the nature of their […]

The post Increase Your Audience Reach and Engagement Through Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e marketing for a brand, chances are pretty good that you know what kind of audiences really buy your products and services. Sometimes, it can be very specific demographics that can split by age, income, or other factors. When you look at it that way, it鈥檚 easy to see why just buying a banner […]

The post Utilize the Influencers Your Audience Trusts the Most appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing does more than promote your product. It puts a face to your brand. It tells a story that traditional marketing just can鈥檛. It connects you with the audiences that you want, and the customers that are more likely to make a purchase.  If the idea of finding influencers by searching for influencers on […]

The post IRM 101: You are Ready for Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檙e working with an influencer that鈥檚 a good fit for your brand, and they鈥檙e presenting it across their channels. You鈥檝e paid your influencer their fee, and given them a complimentary sample of your product to share across their channels. But outside of those expenses, that鈥檚 all the investment that you鈥檝e made into your campaign.  […]

The post Cracking the Data Formula to Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Spreadsheets are one of the most versatile tools ever created to keep track of numbers, properties, and other statistics. There鈥檚 no disputing that. But a price comes with that versatility: they鈥檙e good at a lot of tasks, but not truly great at them. And when you鈥檙e thinking of managing an influencer marketing campaign, there鈥檚 a […]

The post Effective Marketing Can鈥檛 Be Measured in a Spreadsheet appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

EMV is a way to sum up the total value of how often your brand is mentioned by factors you don鈥檛 directly control or pay for. Think of it like a way to keep track of your digital word of mouth, and put a dollar value on your social media efforts. EMV focuses on the […]

The post What Is EMV and What Does It Measure? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In marketing campaigns, not every influencer is created equal. Reach is a key statistic to success, but bigger doesn鈥檛 always mean better. While that A-list celebrity or premier athlete will attract many more eyes to your product, a more niche influencer has a better chance of making an authentic connection with potential customers and earning […]

The post From Micro to Mega: Understanding influencer marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We get it. We do. Spreadsheets are a fantastic and versatile tool to track information. But when it comes to influencer marketing, there鈥檚 got to be a better way to track all of the large and small details that come with them. Here are the 3 things you should be doing to maximize your influencer […]

The post The 3 Steps to Successfully Managing Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Tracking the revenue you bring in from campaigns is always the critical metric for your brand鈥檚 success. 一品探花 not only provides you that, but also your customer鈥檚 entire purchasing journey. From their initial engagement to the actual conversion, you鈥檒l have the power to track the entire process at your fingertips.  一品探花鈥檚 end-to-end suite of solutions […]

The post Track social engagement, conversations, and revenue from one place appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer and creator campaigns are one of the best investments you can make when planning your marketing budget. It鈥檚 versatile in that you can work with one A-list celebrity or athlete and reach millions of people, or you can choose to work with a wider field of smaller influencers and reach their more niche audiences. […]

The post Manage, Measure, and Drive revenue from your social marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.