Initially, when the COVID pandemic hit, most of the world went into lockdown. As a result, traveling was not a top priority and effectively came to a halt. Staying safe during this stressful time became a more significant focus overall. As a result, the travel industry suffered since many local government agencies banned non-essential travel. […]

The post How Travel Brands Can Use Influencer Marketing to Stay Afloat as the Pandemic Continues appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An effective marketing strategy is built on relationships, authenticity, and attention. Influencer marketing is a unique brand awareness strategy that satisfies all three of these elements.

The post Influencer Marketing Trends to Watch (And Prepare For) in 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It is essential in influencer recruiting that influencers fit your brand. Your influencer should converse with your target audience and sell your product to them.

The post A Guide: How to Recruit the Right Influencers for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencers are gaining a stronghold on boosting fitness and diet strategies for online users.

The post Health and Wellness Influencer Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

A shadow ban can prevent your customers and potential customers from seeing relevant content that may lead them to your business.聽

The post What Is a Shadow Ban? And How Can It Affect Your Consumer Marketing Campaigns? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok presents a unique opportunity to work with influencers and create compelling content to reach a younger target audience.

The post TikTok Influencer Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you think Twitch influencer affiliate marketing is only for video games, think again. Content creators in various niches are jumping on board to become Twitch streamers.

The post Twitch Influencer and Affiliate Marketing: Your Ultimate Guide for 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For brands to better understand affiliate influencer marketing, it鈥檚 necessary first to understand each component individually.聽

The post Instagram Influencer Affiliate Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Catch up on Part 1 of our Shopify Store Owner鈥檚 Guide to Influencer Marketing here. Recent data predicts that brands are set to spend up to $15 billion in influencer marketing by 2022. This isn鈥檛 just some passing fad. Influencer marketing is here to stay and if you鈥檙e a Shopify store owner who hasn鈥檛 experimented […]

The post The Shopify Store Owner鈥檚 Guide to Influencer Marketing: How to Work With Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

E-commerce is a fast growing industry and it鈥檚 not slowing down anytime soon. The COVID-19 pandemic only increased the popularity of online stores as more merchants discovered how easy it is to sell online.  And that growing popularity extended to Shopify, one of the leaders in that e-commerce space. There are over 1 million businesses […]

The post The Shopify Store Owner鈥檚 Guide to Influencer Marketing: Part 1 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 a historic time to be an e-commerce business. In 2020, e-commerce sales worldwide are expected to total over $4 trillion. By 2022, that number is expected to grow to nearly $6 trillion, and by 2040 over 95% of all purchases made in the world will be conducted via e-commerce. What does that mean for […]

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From the invention of the first product, companies have been using storytelling to gain loyal customers. Our brains are wired for stories, even when that story is about a product or service. And as digital marketing increasingly develops relationships with influencers 鈥� creators who generate original content and share that content with loyal followers 鈥� […]

The post Brand Storytelling with Your Influencer Community appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Federal Trade Commission requires influencers to disclose sponsored posts and has for years. But a letter filed by FTC Commissioner Rohit Chopra, citing a recent case involving retailer Lord & Taylor, seems to demonstrate that the guidelines have had little effect.  In the letter, Chopra highlighted a recent Lord & Taylor campaign that paid […]

The post FTC Influencer Marketing Guidelines Decoded appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand.  So, should you bring […]

The post Agency and In-House Influencer Marketing: Pros and Cons appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When MSI, a trusted manufacturer of advanced custom gaming computers and peripherals, needed to supercharge engagement with their audience, they turned to the streamers their audience loves most. But designing and executing their influencer campaign in a way that was impactful and measurable wouldn鈥檛 be easy. That鈥檚 when they partnered with 一品探花, leveraging the unique […]

The post Customer Spotlight: How 一品探花鈥檚 API Helped MSI Engage Fans with a One-of-a-Kind Contest appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 一品探花, we鈥檙e always happy when we can help a business improve their success and reach more customers than ever. But it can be even more rewarding when we鈥檙e able to help an organization with a vitally important social mission. That鈥檚 exactly what happened when we teamed up with Feel Good Voting, an organization whose […]

The post How 一品探花 Helps Feel Good Voting Reach Their Audience to Influence Social Change appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 the fastest-growing and most influential social network of 2020, and now it鈥檚 fully supported in our industry-leading influencer marketing platform. That鈥檚 right鈥� TikTok influencer search has come to 一品探花. 一品探花 clients who want to take advantage of TikTok鈥檚 massive, 800 million-user reach can now apply all of our advanced search, reporting, and campaign optimization […]

The post Announcing TikTok Support in 一品探花! appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Working with 一品探花 and having access to this platform saved my team full days of online research and analysis. This data available in the product streamlined the cumbersome process on the front end and helped us tell a more meaningful story at the end. Jennifer Erdman, Uspech Marketing When one of Amazon鈥檚 latest docuseries Streaming […]

The post How Amazon Uses 一品探花 Influencer Data to Cast Shows and Build Partnerships appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post How Brands Are Promoting Social Good In the Age of COVID-19 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Join our panel of speakers as we discuss the current events around the coronavirus pandemic and how brands are staying connected...the right way. Interested in learning more? Reach out here: /get-started PanelistsRandi Drake, VP Customer SuccessNancy Rothman, VP MarketingZubair Hossain, Sr. Customer Success ManagerDenae Olberding, Senior Customer Enablement Manager

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The Wild West of influencer marketing is over. By using these data-driven strategies, your brand can protect itself against influencer fraud with numbers.

The post Protect Your Brand from Influencer Fraud with Power of Numbers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In order to do influencer partnerships successfully, DTC brand Casper has to know which partners are safe to work with鈥揳nd which are right for their brand.

The post How DTC Brand Casper Avoids Influencer Mishaps appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Recently, YouTube has grown in visibility鈥搒urpassing Wikipedia in search results. Here's how your brand can utilize YouTube influencers in your strategy.

The post YouTube Shows Up in Search Results More than Wikipedia: How Your Brand Can Take Advantage appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

The post Esports and Influencer Marketing: Why More Brands Should Partner with Gamers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How do you measure your influencer campaigns? 一品探花 offers analytics and data science to back our influencer marketing successes鈥揳nd your brand can too.

The post Data Science for Influencer Marketing and How to Understand Your Campaign Effectiveness appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to brand awareness, there are certain influencer campaign analytics that help improve your bottom line. Here are a few that provide results.

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What is your influencer marketing strategy missing? Sometimes it's as simple as the data. Here's what your campaign needs鈥搒tarting with the reporting.

The post What Your Influencer Marketing Reporting Is Missing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Whether you're a small group of people or employees within a larger agency, influencer marketing requires a lot of work. These tools are proven to help.

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What is attribution and how does it apply to your influencer marketing strategies? We explore the meaning of the phrase and how it affects your techniques.

The post Attribution and Influencer Marketing: How to Track Your Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As Instagram gets removes likes, influencer marketing must find new ways to measure its campaign success. Here are a few ways to work around the change.

The post What Influencer Marketing Can Do in Light of Instagram's Removal of Likes appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As marketing continues to evolve, the strategies get more confusing. What is affiliate marketing? What is influencer marketing? Here's the key differences.

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Digital marketing is about to enter a new decade. We analyzed current trends and determined which ones will bring your strategy success in 2020.

The post 7 Trends to Level Up Your Digital Marketing in 2020 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Online retailers FabFitFun utilized influencers in their marketing strategy, resulting in an increase of subscriptions for their monthly box.

The post Online Retailer FabFitFun Uses Influencer Marketing to Drive Subscriptions appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 easy for pieces of information to get lost in a scrolling news feed. For marketers and advertisers trying to get a message across to their audiences, this causes a significant gap in their social strategies. To remedy this, 一品探花 launched the Gallery feature.

The post 一品探花 Galleries: Give Your Content New Life appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An effective influencer collaboration expands your marketing efforts and the overall reach of your brand. We identified key tips to improve your strategies.

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When 一品探花 talks to marketers one of the major pain points we hear repeatedly is that you want everything in the same place. Not only does it save time, but it helps you run a smooth, seamless martech stack.

The post 一品探花 Forms: Your Influencer Marketing All in One Place appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Black Friday and Cyber Monday are holiday hotspots, bringing both brands and consumers into the crosshairs of digital marketing campaigns. Here's some ways that influencers can help your brand's message stand out amidst all the noise.

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Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.

The post How to Evaluate an Influencer Marketing Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It's important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.

The post How to Build a Relationship-Based Influencer Marketing Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this strategy in mind. How can influencers help build your success?

The post Using Influencer Marketing for a Successful Product Launch appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales.聽But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there鈥檚 a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.

The post Can TikTok Work for Influencer Marketing? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Your voice expresses your brand's personality. This is the case whether you鈥檙e holding a conversation or you鈥檙e sharing content online. With 86 percent of marketers integrating content marketing into their ongoing outreach strategies, it鈥檚 essential that a business like yours craft a voice for your work that鈥檚 recognizable and captivating. There鈥檚 more to voice than […]

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Based on the traditional playbook, influencer marketing inherently seems like a paid program for most brands. You invest in research and pay influencers per post or campaign.  However, many brands include organic influencer marketing in their social media mix. Learn how Death Wish Coffee did just that in our latest case study. What is organic […]

The post Organic Influencer Marketing: Turning Influencers into Advocates appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than 60% of marketers measure influencer marketing ROI with earned media value. While 一品探花 customers already get automated earned media value and ROI reporting in our platform, they can now add revenue, conversion, and payment tracking through our new Impact integration. Joining with our other integration partners, 一品探花 customers will be able to view […]

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Instagram influencer marketing spend is expected to hit ~$8 billion in 2020, and B2B marketers don鈥檛 want to leave the opportunity behind.  In fact, influencer marketing was number 4 on the list of B2B marketing trends for 2019, but many of us are used to seeing influencer marketing used strictly in B2C strategies--so it鈥檚 harder […]

The post Can Influencer Marketing Work for B2B Industries? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The rise of ad blockers and stricter ad terms and conditions could be one of the indications toward the rise of influencer marketing. Influencers can be direct with their advertising while also retaining a sense of authenticity that brand-driven social media marketing doesn鈥檛 always have.聽 Not only that, but one survey revealed that 89 percent […]

The post Social Media Content Marketing: How to Include Influencers in Your Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Marketers are vastly more familiar with influencers through social media marketing than they are through other platforms. Social media platforms like Instagram, Twitter, Facebook, and YouTube aren鈥檛 the only avenues through which you can connect with your audience, though. Because only 1 percent of millennials have reported trusting advertisements, online or off, influencer marketing now […]

The post Online Influencers: Influencer Marketing Beyond Social Media appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social media technology has come a long way since Facebook鈥檚 first inception in a Harvard residence hall and since Jack Dorsey tweeted the first tweet in 2006. The way consumers use social media has evolved as well.聽 Most channels initially began as a way to keep in touch, share with family and friends, or publish […]

The post [NEW DATA] Influencers are the New Social Circle: What it means for influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There鈥檚 a difference between reading about the positive impact of influencers and witnessing their impact first-hand. Corsair put the power of influencers into action throughout 2018. Their results reflect the ongoing success of influencer marketing: when traditional advertisements can鈥檛 make it through ad blockers, it is influencers 鈥� a human connection 鈥� that are able […]

The post Corsair, Influencers, and the Creation of an Influencer Network appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The plethora of marketing tools available online today makes it easy for anyone to start a marketing campaign. Working with dozens of different interfaces to ensure the success of that campaign, however, is neither easy nor quick. To save you time and make the marketing process simpler, 一品探花鈥檚 platform readily integrates with several of the […]

The post An Introduction to 一品探花 Integrations: Making Your Workflow Easier appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

A fundamental part of Instagram is the ability to 鈥渓ike鈥� content posted by the accounts you follow. However, since April 2019, Instagram has been testing out a new update that hides the number of likes on a given post. This test hides the number of 鈥渓ikes鈥� that a user鈥檚 post has received, with the goal […]

The post The End of Vanity Metrics: What Brands Should Do If "Likes" Disappear appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An Instagram business account is a type of profile that allows businesses to post on Instagram like a personal account, but with features that apply directly to businesses like analytics, promotional posts, follower insights, on-click shopping, and more.聽 Want to learn more about Creator profiles and if it鈥檚 right for you? Check out our article […]

The post What is an Instagram Business Account? How is it Different from a Personal Account? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With over 2.6 billion people on social media internationally and thousands of tech-savvy users making a name for themselves across the Internet, it would be a mistake not to take advantage of influencer marketing. It's more difficult than ever to reach your audience in a noisy ecosystem where channels and devices have changed how consumers […]

The post Why Influencer Marketing? 10 Ways to Convince Your Boss It鈥檚 the Right Strategy for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Politics are a form of business. The advertisements and engagement sought out by the 2020 Democratic candidates serve as a perfect example of the overlap between these two industries. Candidates must raise money, build their brands, and engage with social consumers to meet their eventual goal. Can marketers learn anything from the campaigns of these […]

The post [INFOGRAPHIC] What Marketers Can Learn From the 2020 Democratic Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

On June 4, Instagram announced their plan for 鈥渂randed content ads鈥�, which allow advertisers to use sponsored posts from influencers as their brand鈥檚 personal ads. This takes the previously established 鈥渋nfluencer sponsored posts鈥� a step further, allowing the brands to use the organic photos from the influencer account as advertisements鈥搈eaning they can (and will) appear […]

The post [INFOGRAPHIC] Instagram Users React to Branded Content Ads appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Missed part 1 or part 2? According to the Pew Research Center, the best way to spread the word about your business? It鈥檚 word of mouth. If you鈥檙e looking to do more than capitalize on influencers, though, you鈥檒l need to think bigger. It鈥檚 time for you to start thinking about hiring brand ambassadors. What is […]

The post Ultimate Guide Part 3: How to Build and Launch an Ambassador Program appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social platforms are constantly testing different reactions (hello, LinkedIn) and even getting rid of visible engagement metrics altogether. Most recently, Instagram has tested getting rid of 鈥淟ike鈥� numbers completely. The leaders of these social channels want people to interact more authentically with the content on their platforms. Regarding the hidden Likes test, an Instagram spokesperson […]

The post Gaining Access to Influencer Engagement Data for Better ROI appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The power of the influencer isn鈥檛 solely based on their ability to build consumer loyalty. Influencers have a positive impact on your ROI, and you can track that impact to measure your partnership鈥檚 success. Break down the different ways influencers bring attention to your business, and you鈥檒l find that your ROI benefits through more avenues […]

The post How Do Brands Track Influencer Marketing ROI? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Instagram recently released Creator Profiles specifically for influencers. These profiles have enhanced analytics, inbox management, shoppable posts, and other features specific to the Instagram Influencer. The latest Mary Meeker Internet Trends Report is out, and Instagram is very obviously on top. In less than 2 years, the image-based social media app saw a 46% jump […]

The post Instagram鈥檚 New Creator Profile for Influencers: What is It? And Should You Switch? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e planning to use an influencer in your next marketing campaign, why wouldn鈥檛 you go for the biggest, boldest name you can score? For starters, bigger name influencers can really put a damper on your marketing budget. For that same amount of money, you could reach out to upwards of 15 micro-influencers and reach […]

The post Micro-Influencer Marketing: 5 Ways Consumer Brands Leverage Micro-Influencers for Better Engagement appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Missed Part 1? Check it out here. When consumer audiences can put a face to a name, it becomes much easier for you to sell your product. Such is the appeal of influencer marketing. This form of marketing has sprung to life in the past several years. Now, it offers companies the opportunity to partner […]

The post The Ultimate Influencer Marketing Guide: Part 2 - Influencer Marketing Strategies appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Not all influencers are created equal. Even as the influencer market is set to become a $10 billion industry by 2020, the divide between mega-influencers and nano-influencers is a steep one. What separates one breed of influencer from the others? By sussing out the differences between a mega-influencer, a macro-influencer, and micro-influencer, and a nano-influencer, […]

The post The Ultimate Influencer Marketing Guide: Part 1 - Types of Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the top ways for retail brands to leverage social media platforms to raise brand awareness. But influencers are people too, so it鈥檚 critical that brands have all their ducks in a row to help everything with a campaign go as smoothly and successfully as possible. Check out our list of […]

The post 7 Retail Influencer Marketing Mistakes to Avoid appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Everyone knows that one way to get increase brand visibility is to sponsor events that are relevant to your audience. But do you know what returns are you really getting from those dollars? We here at 一品探花 believe in using data to back all assertions up. So what is the value of sponsorship? We crunched […]

The post The Value of Sponsorship in Gaming 鈥� 一品探花 Data appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

一品探花 Director of Sales Rylan Albach has watched companies from all industries wade into influencer marketing. Below is a portion of his personal blog on how B2B businesses can use influencers just like consumer-facing companies. The blog has been edited for length and clarity. B2B marketing has been pretty boring for a while. Everyone is […]

The post Employee Perspective: How B2B marketers can catch up on influencer marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer Marketing is Growing at an Unseen Rate 2017 has been the year of influencer marketing and, based on this study, it isn't going anywhere but up. Brought to you by our friends at聽Influencer Marketing Hub, this infographic will make influencer marketing a top priority for your marketing initiatives if it isn't already. Looking to […]

The post 2017's Rise of Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.