TikTok presents a unique opportunity to work with influencers and create compelling content to reach a younger target audience.

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Here at 一品探花, we love us some Tiktok. There鈥檚 a lot of good reasons for that: the music, the dancing, the pranks, the memes, and even the informative videos that experts like doctors and lawyers post on the platform.  But it鈥檚 also really good at making us buy stuff we didn鈥檛 even know we wanted […]

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Social Media has evolved magnificently during the last decade. Be it new platforms, different consumption habits, varied forms of communication and the inception of social media platforms such as Twitter, Facebook, Instagram, and WhatsApp, etc. These platforms are always coming up with creative features or affordances that add various new dimensions to their services. These […]

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The post Ways Social Media Advertising Can Affect Your Bottom Line appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In our generation that is transitioning to a digital and informational one, social media is one of the most used tools by almost everyone in the world for various reasons. Social media has been a perfect tool to achieve success, especially in the industry of marketing. It has been a medium for improving brand awareness, […]

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We just got back from the first Pinterest creator conference, called "In the Making." It was a great event, and it was amazing to hear the stories of all of the bloggers in attendance 鈥� each of them an entrepreneur building a business around their passion, and putting in an incredible amount of work to […]

The post 12 Pinterest Tips for Getting the Most Out of Your Pins appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you give a speech to a room full of people, but no one attending remembers what you鈥檝e said and leaves feeling disconnected, was the experience successful? Companies often measure online success through superficial metrics. Instead of chasing likes and views, meaningful interaction with people invested in your brand should be the objective. Make sure […]

The post Three steps to make sure you鈥檙e using the right marketing metrics appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There鈥檚 a new influencer hotbed in town, now that Pinterest is revamping its platform with marketing in mind. Pinterest has added a number of new features aimed at giving influencers more control over their platform. New profile, new insights Pinterest鈥檚 new profile has a dynamic cover image that lets you highlight the content you want […]

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If you haven鈥檛 heard, the way the web works is about to see big changes thanks to a new regulation by the European Union. The EU鈥檚 General Data Protection Regulation, or GDPR, is slated to take effect May 2018 and it鈥檚 likely going to change the way advertising works on the internet. What is the […]

The post What Europe鈥檚 new data privacy law, the GDPR, means for influencer marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So what is the Instagram algorithm anyway? Basically, the聽Instagram聽algorithm favors the photos you interact with. Likes beget views. So followers are shown the content they are most likely to interact with at the top of their feed. That means your content may not be as visible if you don鈥檛 post as often. According to Later, […]

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It鈥檚 4:50 p.m. EST on Feb. 21. Just another day for the social platform favored by teens, Snapchat. Then disaster strikes. Megastar Kylie Jenner tweets 鈥淪ooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.鈥� In the distance, sirens are blaring. One innocuous tweet from a reality […]

The post The power of one influencer鈥檚 voice: How Kylie Jenner burned Snapchat appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檝e been on social media recently you may know it was the 2018 NBA All-Star Game on Sunday. What you might not have realized, is that the game was primed for influencer content. Influencers ranging from celebrities to NBA superfans helped invigorate coverage of the game and ultimately paid off. The 2018 NBA All-Star […]

The post How Celebrities and Influencers Elevated the 2018 NBA All-Star Game appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Let's Talk Business. We live in the digital age. As a small business owner, you have your fancy website. You also have an extensive email list. Sometimes, you write an inspiring newsletter.聽Your millennial assistant is even on top of your social media! What more could you ask for? (Here's a hint: it's analytics.) You almost […]

The post Analytics Can Revolutionize Your Business appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e at all involved in gaming online, you probably heard that BlizzCon was last weekend. That annual celebration of all thing Blizzard Entertainment draws more than 35,0000 attendees and hundreds of brands looking to grab their interest. While swag and eye-catching booths are important, the key to event marketing starts at the computer. Example: […]

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Following our presentation at Venture Atlanta, we鈥檙e continuing to make waves, this time in the publication Hypepotamus! 一品探花 Wants to Help Brands Predict the Next Social Media Star by Holly Beilin Some highlights: A great description of our co-founder and CEO Jeremy: While entrenched in building technologies to manage social communities, Haile saw the emerging […]

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If you get our email newsletter (which you should!) you鈥檝e seen that Digiday talked to an anonymous fashion influencer who had some harsh words about the industry. Among the influencer鈥檚 complaints was the prevalence of bots, and perceived corporate pressure to get more engagement 鈥� even if you have to pay for it. Some of […]

The post Bots, brands, algorithms: Debunking one influencer's complaints appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]

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Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

The post 10 Tips to Increase Your YouTube Ranking appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

On every social network, verification is an added advantage for every profile. It comes with two benefits; one, that you are who you claim to be, and two, that you are serious about creating content on social media. Verification can also function as identity protection. It enables your followers to find you and also identify […]

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Getting a faithful following on YouTube is not an easy thing to do. Producing high quality content has to do with passion and commitment, but when you look closely you will see that there is a science in engaging audience too. Below are 7 tips that will help you build the right audience on YouTube […]

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[av_image src='/wp-content/uploads/2016/09/building-strong-relationships-with-brands.png' attachment='16833' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='' color=''] As the digital marketplace continues to grow, a lot of brands want to create relationship with sincere influencers 鈥� those that go beyond just a blog post. By going into a long-term relationship, the influencer […]

The post 10 Tips For Building Strong Relationships With Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_image src='/wp-content/uploads/2016/09/get-more-subscribers-on-youtube-header2.png' attachment='16864' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='custom' color='' admin_preview_bg=''] Becoming successful on YouTube has been the dream of many people and these days it has become a lot easier to achieve than ever before. Making videos is not only easier and cheaper, because […]

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What鈥檚 it take to be the biggest name on YouTube? The most accepted metric for success on YouTube is the number of subscribers your channel has. But, just like Facebook 鈥淟ikes鈥� YouTube 鈥淪ubs鈥� are only half the story.聽 To find the most influential YouTubers, we ran the top 500 youtube channels by subscribers through 一品探花鈥檚 […]

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With so many options for Social Media available, picking the right channel to run targeted ads on can be a tough choice. Everyone uses Social Media differently and with more options coming out every day it's a lot to keep track of. By seeing who uses what, picking where to showcase your brand becomes a […]

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There鈥檚 no denying that social media is an integral part of聽our daily lives. What was once branded as a way to simplify the process of communication, has transformed into an online extension of the world around us. Anything we can do in the physical world聽can by done online. Though the possibilities are endless, there is […]

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Today we are wrapping up our series on social media metrics that matter. No doubt about it,聽Avinash Kaushik saved the best for last. Economic Value is going to be your game changer. Sure it sounds like a pretty bold statement, but if you aren鈥檛 using this metric you aren鈥檛 showing the company your true value. […]

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In the third installment of our four social media metrics that matter series, we are going to cover applause rates. An Applause rate is measured by simply taking into account the number of likes, favorites, +1, etc. per post. 聽At this point, it would seem Avinash Kaushik鈥檚 master plan in providing big brands and businesses […]

The post The Easiest Metric to Identify Your Viral Content - Social Media Metrics That Matter appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Today 一品探花 is continuing the series on the four most important social media metrics, according to Avinash Kaushik. Number two on the list is amplification. We stated in our original posts, that amplification rate is the rate at which your followers or subscribers share your content with their own network of followers or subscribers. For […]

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In our last post, we gave a high-level overview of the four key social media metrics that Avinash Kaushik thinks big businesses and brands should be taking into account. Today, we are going to go in depth with conversion rates and why they matter. So just as a refresher, we are defining conversion rates within […]

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Chances are you are measuring the progress of your social media in one way or another. But are you measuring the right metrics? Especially if you are big business or brand, you may feel like you have it figured out. You have thousands of followers, likes, and subscribers but if you really want to get […]

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So what鈥檚 the point of having infographics? Sifting through pages and pages of text is not ideal in our fast-paced world. Who wants to read a lengthy article when they could comprehend information fast by looking at an awesome infographic! Thanks to infographics, information can now be portrayed as fun, interesting, dynamic, colorful and many […]

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So you want to increase post views on Facebook? Who doesn鈥檛? It is not necessary to pay for ads in order to gain a social following. Rather, increasing brand awareness and ultimately your ROI is all about engaging your audience. So let鈥檚 get creative with some audience engaging ideas. There are plenty of articles on […]

The post Tips on Engaging Your Facebook Audience appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.