Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You鈥檝e done all the legwork - set your goals, identified your influencers and locked them in. However, that work is just beginning. So what鈥檚 next? Here are the next steps to […]

The post You鈥檝e Launched an Influencer Marketing Campaign鈥� Now What? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals of your campaign, you need to find influencers to actually implement them. Here are a few places to start your hunt for the best influencers for your brand. While it […]

The post How to Find the Right Influencers on the Right Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Deciding and planning the influencer marketing campaign is the easy part. Getting influencers interested in sharing your products? That can be a bit more difficult. Difficult, but not impossible. Here are 3 steps to growing your influencer talent pool that are much simpler than you think. Authenticity matters when it comes to influencer rating, but […]

The post 3 Steps to Growing Your Influencer Talent Pool appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檝e decided to search for influencers and content creators that are a great fit for your brand. What鈥檚 your first step? Without 一品探花, the answer is probably going to your favorite search engine or social media platform, constantly changing your search terms, and making a list in a spreadsheet.  But how do you know […]

The post How to Use Our Influencer Smart Search appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has grown dramatically over the last few years. Influencer-led social commerce is expected to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022 according to Forbes. If you are considering getting started, here are a few things you should know.聽 As the influencer marketing world grows, content creators […]

The post 10 Things You Must Know About Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the most popular forms of marketing. It has a fantastic ROI and can be fairly simple to get started. The key is selecting the right influencers for your brand. There are many different things to consider, but engagement rate should be at the top of your list.  Finding the engagement […]

The post <strong>Engagement Rates by Types of Influencers</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You've heard the word 鈥渁uthenticity鈥� a million times before. Authenticity is defined as being true to one's own personality, spirit, or character. This authenticity is what separates your influencer campaign from being a flop to a great success. Taking the authenticity away from your influencers鈥� voices can kill your campaign.  Customers trust someone who is […]

The post Authenticity and Your Influencer Campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok is the social media destination for younger audiences, and its dominance there isn鈥檛 going away any time soon. So if you鈥檙e looking for more Gen Z consumers, it鈥檚 definitely a smart strategy. That being said, there are a few general rules to keep in mind when you set out to field an influencer team […]

The post Selecting the Right TikTok Influencer for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Opening a conversation with potential customers is one of the most valuable ways to get your brand on their minds. Influencers are a great way to make that connection - after all, those customers you want to reach are already following their favorite influencers. Here鈥檚 a few ways an influencer can be the perfect wingman […]

The post 3 Ways Influencers Can Boost Your Customer Engagement appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Pride month is an exciting time to stop and recognize the outstanding contributions that LGBTQ+ influencers and creators have made to their own causes and to society as a whole.  For people who identify as Lesbian, Gay, Bisexual, Transsexual, or Queer, their battle for equality and respect continues. But more and more brands are recognizing […]

The post Top LGTBQ+ Influencers to Watch in Pride Month 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More and more brands are looking to TikTok influencers to reach new audiences. This is especially true when those audiences are younger millennials or Gen Zers. Almost 50% of the app鈥檚 user base is below 29 years old, making it an ideal platform for reaching younger consumers.聽 If Instagram is like the QVC of social […]

The post How Your Brand Can Find TikTok Influencers To Reach New Audiences锟� appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing can be a game-changing strategy for brands on any number of platforms and social media. One of the longest enduring destinations for influencers to find their voice and audience is Youtube. Being a successful Youtuber is a clear path for content creators to become an influencer. With both VOD, live-streaming options, and the […]

The post Youtubers That Are Making an Impact on Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok鈥檚 star continues to rise as a destination for brands and influencers to affect consumer buying habits. Let鈥檚 face it: when commercials come on while you鈥檙e watching TV, Youtube, Twitch, or elsewhere, what do most people do? Check their phone, of course. And since TikTok continues to grow as one of the most popular places […]

The post The Best of #tiktokmademebuythis, part 2 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We鈥檝e talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility to their audiences makes it more appealing for customers to try out a product they promote. Whether it鈥檚 out of genuine interest in your product or just a desire to […]

The post How to Get The Most Out of Your Micro-Influencer Relationships appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In today's society, influencer marketing is a way for brands to leverage social media power or authority on a particular topic.  This type of marketing has become increasingly popular, but with the advent of virtual reality (VR), could influencer marketing in the Metaverse be set to revolutionize? One company that already ventured into this realm […]

The post How Can Brands Leverage Influencer Marketing in the Metaverse? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e on social media at all, you probably notice hashtags all over your favorite platforms. Everyone uses them, from the biggest influencers to close friends in social circles.  In the span of just over a decade, hashtags have gone from being just another symbol on a keyboard to a major part of popular culture. […]

The post Let's Talk About Hashtags: The Most Important Marketing Symbol appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What if there was a way for your brand to gain millions of impressions, build brand awareness, and watch your sales rise without actually doing anything yourself? No ad campaign, no market, no budget, no anything. Nothing but all the results with none of the work. At this point, you鈥檙e probably thinking one of two […]

The post How Short-Form Storytelling on TikTok Can Boost Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檙e looking for new ways to get your brand in front of the eyes of younger millennials and Gen Zers. You know that they don鈥檛 watch cable or movies, so traditional ads and product placement in those mediums won鈥檛 be helpful. Studies show that most Gen Zers get their entertainment from two major sources: […]

The post How to Use TikTok to Boost Your Revenue appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok presents a unique opportunity to work with influencers and create compelling content to reach a younger target audience.

The post TikTok Influencer Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand.  So, should you bring […]

The post Agency and In-House Influencer Marketing: Pros and Cons appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is attribution and how does it apply to your influencer marketing strategies? We explore the meaning of the phrase and how it affects your techniques.

The post Attribution and Influencer Marketing: How to Track Your Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?

The post What are Virtual Influencers, and What Do They Mean for Influencer Marketing? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As marketing continues to evolve, the strategies get more confusing. What is affiliate marketing? What is influencer marketing? Here's the key differences.

The post Affiliate vs Influencer Marketing: What's the Difference? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales.聽But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Marketers are vastly more familiar with influencers through social media marketing than they are through other platforms. Social media platforms like Instagram, Twitter, Facebook, and YouTube aren鈥檛 the only avenues through which you can connect with your audience, though. Because only 1 percent of millennials have reported trusting advertisements, online or off, influencer marketing now […]

The post Online Influencers: Influencer Marketing Beyond Social Media appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An Instagram business account is a type of profile that allows businesses to post on Instagram like a personal account, but with features that apply directly to businesses like analytics, promotional posts, follower insights, on-click shopping, and more.聽 Want to learn more about Creator profiles and if it鈥檚 right for you? Check out our article […]

The post What is an Instagram Business Account? How is it Different from a Personal Account? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 一品探花, we can't stress enough the importance of a solid Influencer聽program. However, the proper organization and development of a聽successful Influencer聽program is such a large departure from traditional marketing practices that many brands are missing out. 聽Influencers聽have become the celebrities of social media and their opinions have more influence than most marketers realize. Your biggest […]

The post Building an Influencer Program From Scratch appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In our generation that is transitioning to a digital and informational one, social media is one of the most used tools by almost everyone in the world for various reasons. Social media has been a perfect tool to achieve success, especially in the industry of marketing. It has been a medium for improving brand awareness, […]

The post Social Media Marketing Strategy: A Business Start-up Guide appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales.聽The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

The post 6 Reasons You Need Brand Ambassadors For Your Business appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you know you want to include influencers in your marketing strategy. Why wouldn鈥檛 you with returns so high? But you鈥檝e come to an impasse. You don鈥檛 know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]

The post How to Reach Out to Influencers in Six Steps appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Before there was Facebook, before Twitter and 鈥渕icro blogs,鈥� before there were Instagrams and vlogs, there were bloggers. Blogs still make up a huge part of the influencer space, be it DIY, motherhood, fashion, food, or any other vertical, there are many use cases where you want an influencer with a blog to help support […]

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We tell you how great 一品探花 is all the time, but sometimes you want to hear it from the experts. We submitted our platform to Influencer Marketing Hub, a site that provides resources and tools to both influencers and marketers and their review is in. The verdict: 4.8 out of 5 stars! The review is […]

The post Influencer Marketing Hub: 一品探花 earns nearly a perfect score appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback 鉂わ笍 A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

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Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

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Making a name for yourself聽on YouTube is聽easier to achieve than ever before. With higher quality video devices and editing programs, producing professional videos is cheaper and聽more accessible. However, the quest to be successful on YouTube has led to聽a lot of competition. The goal聽of this infographic is to help guide you on how to stand out […]

The post 24 Ways to Get More Subscribers on YouTube 鈥� part 1 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

On every social network, verification is an added advantage for every profile. It comes with two benefits; one, that you are who you claim to be, and two, that you are serious about creating content on social media. Verification can also function as identity protection. It enables your followers to find you and also identify […]

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[av_image src='/wp-content/uploads/2016/09/get-more-subscribers-on-youtube-header2.png' attachment='16864' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='custom' color='' admin_preview_bg=''] Becoming successful on YouTube has been the dream of many people and these days it has become a lot easier to achieve than ever before. Making videos is not only easier and cheaper, because […]

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Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

The post Getting an Audience for Free appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

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If you are searching where to guest post you have found the right place! We are very interested to hear the voices of our followers and their input about the world of digital marketing...or something completely irrelevant yet super interesting! Why guest post? 1. Elevate Status & Credibility聽鈥� Writing well-researched, in-depth posts on relevant blogs, […]

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