Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than half of the world鈥檚 population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say 鈥渁ll of them.鈥� However, not all social media users are influenced the same way. Certain demographics are […]

The post Who is Most Influenced By Influencers? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You鈥檝e done all the legwork - set your goals, identified your influencers and locked them in. However, that work is just beginning. So what鈥檚 next? Here are the next steps to […]

The post You鈥檝e Launched an Influencer Marketing Campaign鈥� Now What? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You鈥檝e launched your influencer marketing campaign. It is one of the fastest growing ways to reach your target audience, after all. However, without metrics to measure success, how will you know if it was worth it? The results from traditional marketing were much easier to measure. Here are a few ways to measure your influencer […]

The post How to Measure Success in Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals of your campaign, you need to find influencers to actually implement them. Here are a few places to start your hunt for the best influencers for your brand. While it […]

The post How to Find the Right Influencers on the Right Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Deciding and planning the influencer marketing campaign is the easy part. Getting influencers interested in sharing your products? That can be a bit more difficult. Difficult, but not impossible. Here are 3 steps to growing your influencer talent pool that are much simpler than you think. Authenticity matters when it comes to influencer rating, but […]

The post 3 Steps to Growing Your Influencer Talent Pool appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檝e decided to search for influencers and content creators that are a great fit for your brand. What鈥檚 your first step? Without 一品探花, the answer is probably going to your favorite search engine or social media platform, constantly changing your search terms, and making a list in a spreadsheet.  But how do you know […]

The post How to Use Our Influencer Smart Search appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e hunting for new influencers to work with, you probably start with the usual suspects to make sure they鈥檙e a good match. Metrics like audience size, content style, and even overall aesthetic can be a major factor to an influencer being successful for your brand.  But it鈥檚 often the intangibles that make the difference […]

The post Let鈥檚 Talk About Authenticity Scores appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has grown dramatically over the last few years. Influencer-led social commerce is expected to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022 according to Forbes. If you are considering getting started, here are a few things you should know.聽 As the influencer marketing world grows, content creators […]

The post 10 Things You Must Know About Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the most popular forms of marketing. It has a fantastic ROI and can be fairly simple to get started. The key is selecting the right influencers for your brand. There are many different things to consider, but engagement rate should be at the top of your list.  Finding the engagement […]

The post <strong>Engagement Rates by Types of Influencers</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is all people are talking about. It is for good reason. It is one of the most popular ways companies get products in front of new eyes. However, if you are just getting started, it can be a bit overwhelming because it is new.  As we know, timing is everything when it comes […]

The post Realistic Timeline for Launching Your Influencer Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 no secret that influencer marketing is on the rise with no end in sight. According to Forbes, the influencer marketing industry is predicted to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022. This is the time to jump on board with this type of marketing campaign. The question […]

The post <strong>How to Budget for Influencer Marketing in 2023</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It is no surprise that influencer marketing has become one of the most effective forms of marketing. What might be surprising is that it is not always influencers with hundreds of thousands of followers who can get you the most bang for your buck. In fact, these influencers with smaller follower counts can be more […]

The post <strong>Don鈥檛 Overlook the Nano Influencers</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social media is one of the most important and effective ways to promote your business. However, traditional ads via social media are not the best way to get your name out there. Enter influencer marketing. You can truly gain a lot from influencer marketing, but you need to find the right people to partner with.  […]

The post <strong>The 5 Best Ways to Find Influencers for Your Business</strong> appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is User Generated Content? User-generated content (UGC) is anything specific to a brand that a consumer creates independently that endorses it. It can be a photo on Instagram, a video on Youtube, a review on a website, or a streamer on Twitch endorsing a product while they鈥檙e live.  Essentially, UGC is digital word of […]

The post Why User Generated Content is Important appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Live streaming is an excellent platform to reach new potential customers. From Instagram, to Twitch, to Facebook Live, it offers a massive amount of benefits to your brand if you team with an influencer that buys into what you鈥檙e doing. Here鈥檚 a few reasons why it can be a game changer. It鈥檚 raw, and relatable. […]

The post Three Reasons Live Streaming Can Change the Course of Your Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The world of eSports influences authentic and live conversations amongst its audience, acting as the fuel for platforms connecting brands and consumers. It only makes sense that demand for sponsors has grown as well, and this is where businesses can drive brand awareness, stream a new pipeline of customers, and ultimately increase sales. Gamers have […]

The post Why More Brands Should Partners With Gamers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We have already seen the massive growth of influencer marketing in the last few years. We anticipate that it will become one of the most powerful tools in your marketing belt. The key to truly transforming your marketing plan is understanding the social trends and adjusting your plan to deliver incredible results. Here are a […]

The post Influencer Marketing Trends in 2023 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Is your brand looking to get more customers, get in front of more eyeballs of customers that are interested in your products, and just flat out maximize your revenue? If you said yes to any of those, then influencer marketing campaigns can be exactly the vehicle you need to reach your marketing goals.  Compared to […]

The post Influencer Marketing - Game Changing Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e looking for new ways to reach new audiences, raise engagement, and see more conversions, creator and creator campaigns are one of the best moves you can make as a marketer. Compared to traditional marketing channels, creator marketing has many advantages that can propel your brand to new heights.  By the nature of their […]

The post How to Utilize Creators to Increase Reach and Engagement appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you think Twitch influencer affiliate marketing is only for video games, think again. Content creators in various niches are jumping on board to become Twitch streamers.

The post Twitch Influencer and Affiliate Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

NYXL has been the premier flagship esports organization in New York since it was founded in 2019. It owns franchises that exclusively represent the state in three different esports leagues: the NY Subliners (Call of Duty League), NY Excelsior (Overwatch league), and NYFU (Valorant). NYXL wanted to find the best of the best when it […]

The post See How One Gaming Company Had 700 Influencers Apply to Become Content Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You've heard the word 鈥渁uthenticity鈥� a million times before. Authenticity is defined as being true to one's own personality, spirit, or character. This authenticity is what separates your influencer campaign from being a flop to a great success. Taking the authenticity away from your influencers鈥� voices can kill your campaign.  Customers trust someone who is […]

The post Authenticity and Your Influencer Campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you are afraid that you have missed the influencer campaign boat this holiday season, don鈥檛 worry. There are ways to get in on the potential $200+ billion holiday spend. Here are a few ways that you can still see success in your holiday influencer campaign. Start NOW The best part about influencer marketing is […]

The post It鈥檚 Not Too Late To Get Your Influencer Campaign Started For The Holidays appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The holiday season is upon us and that means it is the buying season for so many. Right now, brands need to be focused on getting as many eyes on their products as possible to increase revenue. As we鈥檝e said before, influencer marketing makes the biggest impact on your customers. In fact, in a study […]

The post How to Make The Most of Your Influencer Partnerships This Holiday Season appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The plain and simple answer to that is that the social commerce industry is predicted to exceed $1 trillion in 2023. However, ads are a thing of the past - at least as your primary or sole source of marketing. Utilizing influencers is the most effective way to get your product in front of more […]

The post Why Influencer Marketing? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Exciting news from 一品探花 today! Starting today, November 21, we will be updating the Earned Media Value (EMV). They will also be updated monthly moving forward. What does this mean for your brand? Read on to learn more about EMV and why it is important to your creator marketing campaign. What is EMV? EMV is […]

The post New Feature: Earned Media Value (EMV) Updates appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you are scrolling through the thousands of influencer options out there, it can be easy to skip over the people with lower follower counts. More followers equals more money, right? Not necessarily. There are a few other things to consider when selecting your influencers, such as reach, authenticity (did you know there is such […]

The post Why You Should Consider Micro and Nano Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch is synonymous with live streaming and gaming, but it has also become a popular destination for creators across various industries. Given that the platform claims over 15 million daily active users, it鈥檚 no wonder. With such an engaged audience, it鈥檚 easy to see why brands are flocking to Twitch as a top pick among […]

The post Twitch.tv and Why You Should Consider Creators on This Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We are just under 2 weeks away from the biggest shopping weekend of the year. Here are some successful e-commerce campaigns you can look to as an example to inspire your brand鈥檚 strategy this Black Friday/Cyber Monday. Death Wish Coffee Death Wish Coffee, known for the 鈥淲orld鈥檚 Strongest Coffee,鈥� took full advantage of organic creator […]

The post Your Black Friday Influencer Marketing Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Spreadsheets are amazing. There is no doubting that. You have so many tools and formulas to make things happen and automatically calculate. But can it truly do what you need it to when it comes to your influencer marketing campaign? Tracking and metrics are key when it comes to managing your campaign. That鈥檚 what lets […]

The post Spreadsheets Are Not The Answer appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Do you want to bring more customers into your business, get in front of more people and maximize your revenue? If you said yes to any of those, then influencer marketing campaigns can help you reach your marketing goals. Compared to traditional marketing channels, influencer marketing can: Shift the focus to the audiences that are […]

The post Is Influencer Marketing For You? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

One of the biggest misconceptions about influencer marketing is that you need to find one with a massive audience in order to see success. There are a few types of influencers and either one could be the best fit for your brand depending on your goals and your audience. Here is a breakdown of the […]

The post Not All Influencers Are Created Equally appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sometimes it seems like the bigger brands just have it so much easier when it comes to influencer marketing. Of course, they have more eyes on them, which makes it easier for influencers to agree to a partnership. Here at 一品探花, we don鈥檛 think that influencer marketing is only for the big brands. We do, […]

The post How Lululemon Stands Out appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Utilizing content creators and influencers is one of the most effective ways to market your business via social media. However, just a few wrong moves can break your entire marketing campaign and possibly tarnish your reputation for future influencer collaborations. Creating positive relationships with influencers is key when running a successful campaign. Today we鈥檙e sharing […]

The post How to Build Better Relationships With Your Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Since the pandemic started in 2020, e-commerce has boomed and shows no signs of stopping. It is more important than ever that online businesses are prepared for the change in marketing strategies to accommodate this. Surveys have shown that consumers are still buying most of their holiday gifts online with less strict brand loyalty. That […]

The post Black Friday Influencer Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For marketers and business owners who are just getting started on implementing creators into their marketing campaigns, it can be intimidating. How do you choose the best creators and ambassadors for your brand? And once you have them, how do you effectively use them to achieve your goals and maximize return on investment? Let鈥檚 take […]

The post Stand Out with Influencer and Ambassador Programs appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Imagine this鈥� You have finally decided to implement an influencer marketing campaign. You have found a small number of influencers that fit your brand after hours and hours of scrolling Instagram. You are excited to get to work and increase revenue. This is finally going to be the boost your brand needs. You have a […]

The post The Most Important Metric of Your Influencer Campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Tyrus.TV is a talent service and management agency dedicated to taking content creators to the next level. With in-house experts on every aspect of building a creator鈥檚 personal brand and community, they serve as a one stop shop for creators committed to building and improving their digital presence. While they are phenomenal at finding creators […]

The post Tyrus.TV Case Study appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 一品探花, we love candy as much as anyone else. As you might imagine, Halloween is essentially the Super Bowl for candy companies. So every brand works on the new wacky, cool, or innovative product to grab eyeballs as everyone goes to the store to find fun new treats for those trick or treaters. […]

The post The Top Halloween Candy Products This Season appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 every marketer鈥檚 worst nightmare: you find an influencer that looks and sounds great for your brand, you bring them onto your campaigns, and then they say or do something that is completely not aligned with your brand鈥檚 values. If you鈥檙e targeting families or a more conservative crowd, an influencer with controversial views or R-rated […]

The post Take the Horror Out Of Your Marketing Campaigns With 一品探花鈥檚 Filters appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e not already looking to reach gamers as a demographic with your advertising, you should consider adding them. It鈥檚 an increasingly diverse demographic, with a growing amount of disposable income as gamers in 2022 can be any age or income level. And if you鈥檙e targeting gamers, the platform you should be focusing on is […]

The post How to Choose the Right Twitch Streamer as an Influencer appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e hunting for new influencers to work with, you probably start with the usual suspects to make sure they鈥檙e a good match. Metrics like audience size, content style, and even overall aesthetic can be a major factor to an influencer being successful for your brand.  But it鈥檚 often the intangibles that make the difference […]

The post Authenticity: The Most Important Metric For Your Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Halloween is only a week away at this point, and party season is ready to begin. That means that if your brand is into anything spooky - whether it鈥檚 decor, food, costumes, or more - it鈥檚 prime time for influencers to show off the value you can bring to any consumer鈥檚 Halloween. Today we鈥檒l share […]

The post Top Halloween Influencers This Season appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e searching for software solutions to make your marketing campaigns more efficient, more effective, and more profitable, one word is probably front and center in your mind: data. You want more of it from your software. And why not? Data lets you know what鈥檚 working, and what isn鈥檛. It helps you measure what鈥檚 happening, […]

The post Is Your Data Doing Work For You? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Live streaming is an excellent platform to reach new potential customers. From Instagram, to Twitch, to Facebook Live, it offers a massive amount of benefits to your brand if you team with an influencer that buys into what you鈥檙e doing. Here鈥檚 a few reasons why it can be a game changer. It鈥檚 raw, and relatable. […]

The post 3 Reasons Live Streaming is a Game Changer for Your Influencer Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Naturally, we normally focus on how influencers can make a massive difference to your bottom line. But with the right product at the right time, your customers can create all the advertising you need for massive success. Sometimes there鈥檚 no better advertising than the perfect product. One big success story in recent years is the […]

The post How Your Customers Can Be Your Influencers, Halloween Edition appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok is the social media destination for younger audiences, and its dominance there isn鈥檛 going away any time soon. So if you鈥檙e looking for more Gen Z consumers, it鈥檚 definitely a smart strategy. That being said, there are a few general rules to keep in mind when you set out to field an influencer team […]

The post Selecting the Right TikTok Influencer for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

2023 is just around the corner. As brands start planning for the new year, they need to be aware that influencer marketing continues to morph and shift with the times. Here鈥檚 a few factors to keep in mind when planning influencer campaigns in 2023. Tik Tok will continue to grow in popularity with younger audiences. […]

The post Influencer Marketing Trends for 2023 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sometimes you need to get consumers鈥� eyes on your product, but you don鈥檛 have unlimited funds to make it happen. We understand. And that鈥檚 okay, because it鈥檚 still totally possible to be successful with influencer campaigns on a budget. Here鈥檚 a few things to keep in mind as you start your planning: Consider your budget […]

The post 3 Things to Remember When You鈥檙e Running an Influencer Campaign on a Budget appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Opening a conversation with potential customers is one of the most valuable ways to get your brand on their minds. Influencers are a great way to make that connection - after all, those customers you want to reach are already following their favorite influencers. Here鈥檚 a few ways an influencer can be the perfect wingman […]

The post 3 Ways Influencers Can Boost Your Customer Engagement appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Looking for more ways to get involved in this year鈥檚 spooky season? We鈥檝e got you covered. It doesn鈥檛 matter if what you sell has nothing to do with Halloween. With a little creativity and ingenuity, your brand can get in on the fun as easily as brands with a natural connection. Decorate your location. If […]

The post More Ways Your Brand Can Get Involved with Halloween appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

一品探花, the end-to-end influencer marketing platform, today announced an integration with Awin and ShareASale, the fastest-growing affiliate marketing platforms in North America, to enable brands to build a scalable, repeatable and predictable revenue engine through engaging creator partnerships. "Influencer marketing is becoming a mainstay of marketing strategy for companies of all sizes," said Jeremy Haile, CEO of 一品探花. […]

The post ANNOUNCING: 一品探花 Partnership with Awin and ShareASale appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the absolute best plays you can make to see a long term boost in your ROI. But that鈥檚 the critical part to understand about it: the long term portion of it. Sure, making money is your ultimate goal. But influencer marketing isn鈥檛 usually an聽immediate cause and effect toward realizing that […]

The post The Process of Seeing an Increase in Your ROI with Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. But finding the influencers that are the best fit for your brand can be challenging and time consuming.  That鈥檚 where 一品探花 can be a game changer for your brand. Our robust discovery tools draw from a […]

The post Discover the Perfect Influencers for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e looking around at influencers with 一品探花鈥檚 discovery tool, it can be easy to dismiss the smaller influencers with their modest follower counts. Bigger is better, right? Especially when it comes to reach. But when it comes to sales, the little influencers can have a big impact. Here鈥檚 why: They鈥檙e more relatable. Nano and […]

The post Micro and Nano Influencers Can Make a Big Difference to Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The nights are getting colder, the leaves are falling, and pumpkin spice flavored everything is back on the menu. Yep, it鈥檚 spooky season, and no matter what your brand sells, all it takes to get in on the fun is a little creativity, and the right influencer. Here鈥檚 a few ideas on how you can […]

The post Get into the Halloween Season with Content Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Ever wished that you had a piece of marketing software that lets you build an influencer marketing campaign from scratch? 一品探花 Workflow does exactly that. Whether you鈥檙e managing one influencer or thirty, we鈥檝e made the whole process of following each step of a campaign easy to follow. With 一品探花 Workflow, you can design your own […]

The post Transform Your Marketing by Saving Time and Money While Increasing Your ROI appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檝e found an influencer you want to work with to promote your product. Great! Finding them is the first step, but the next step is getting them to work with you. After all, collaborating with an influencer is a two way street. They have to buy into you as much as you鈥檝e bought into […]

The post 4 Best Practices for Contacting an Influencer appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

NYXL has been the premier flagship esports organization in New York since it was founded in 2019. It owns franchises that exclusively represent the state in three different esports leagues: the NY Subliners (Call of Duty League), NY Excelsior (Overwatch league), and NYFU (Valorant). NYXL wanted to find the best of the best when it […]

The post See How One Gaming Company Had 700 Influencers Apply to Become Content Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is User Generated Content? User-generated content (UGC) is anything specific to a brand that a consumer creates independently that endorses it. It can be a photo on Instagram, a video on Youtube, a review on a website, or a streamer on Twitch endorsing a product while they鈥檙e live.  Essentially, UGC is digital word of […]

The post What is User Generated Content and Why is it Important? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

By now, we鈥檝e walked you through why influencer campaigns are a great move for any brand that wants to boost their brand awareness with the audiences they want, and to maximize their revenue.  We鈥檝e also laid out how 一品探花 not only makes the whole process easier with a full suite of tools we鈥檝e carefully built […]

The post The Only Software You鈥檒l Need to Maximize Your Revenue Through Influencer Marketing Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Using social media to spread the word about your product or service is a powerful way to reach your target audience, and it鈥檚 even more effective due to the nature of influencers. They are more likely to trust someone who has the same interests and passions as them, so reaching an influencer can be a […]

The post If Influencers Aren鈥檛 Part Of Your 2023 Social Plan, You鈥檙e Doing It Wrong appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sure, you can use spreadsheets or other office applications to lay out the details of your campaign. You can use them to plan out what your forms will look like, where they will go on your website or your influencer鈥檚 platforms, and then create them where they need to go using other software. But why […]

The post Customized Campaigns All in One Place appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Once you鈥檝e got a list of creators you鈥檙e interested in working with, it can look like there鈥檚 a lot to do. Emailing each individual influencer with the same subject and then pasting the same body email can be time consuming if you鈥檙e reaching out to them one by one. But with 一品探花, you never have […]

The post Campaign with Confidence: Launch Influencers the Right Way in Q4 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檝e decided to search for influencers and content creators that are a great fit for your brand. What鈥檚 your first step? Without 一品探花, the answer is probably going to your favorite search engine or social media platform, constantly changing your search terms, and making a list in a spreadsheet.  But how do you know […]

The post Take the Guesswork Out of Finding the RIGHT Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Everyone who is on social media has seen someone, whether a friend or celebrity, who is endorsing some type of product or service. Most likely, you have encountered an influencer. From subscription boxes to clothing to makeup to gaming, influencer marketing is all over every social media platform and even website.  Why has influencer and […]

The post Influencer Marketing + Affiliate Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We get it. We do. Spreadsheets are a fantastic and versatile tool to track information. But when it comes to influencer marketing, we鈥檝e created a better way to track all of the large and small details that come with them. Here鈥檚 just a few ways 一品探花 adds a massive amount of value to your influencer […]

The post Measuring Your Influencer Campaigns are as Easy as 1,2,3 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As we touched on earlier, influencer marketing has a lot of benefits over one general commercial ad, even ones that millions of people see. The reason for that is simple: while those big, prepared ads have an incredible reach, you really have no reliable way to track how many of those people that see that […]

The post Reduce Your Reliance on Traditional Digital Ad Spend appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e looking for new ways to reach new audiences, raise engagement, and see more conversions, influencer and creator campaigns are one of the best moves you can make as a marketer. Compared to traditional marketing channels, influencer marketing has many advantages that can propel your brand to new heights.  By the nature of their […]

The post Increase Your Audience Reach and Engagement Through Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e marketing for a brand, chances are pretty good that you know what kind of audiences really buy your products and services. Sometimes, it can be very specific demographics that can split by age, income, or other factors. When you look at it that way, it鈥檚 easy to see why just buying a banner […]

The post Utilize the Influencers Your Audience Trusts the Most appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing does more than promote your product. It puts a face to your brand. It tells a story that traditional marketing just can鈥檛. It connects you with the audiences that you want, and the customers that are more likely to make a purchase.  If the idea of finding influencers by searching for influencers on […]

The post IRM 101: You are Ready for Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檙e working with an influencer that鈥檚 a good fit for your brand, and they鈥檙e presenting it across their channels. You鈥檝e paid your influencer their fee, and given them a complimentary sample of your product to share across their channels. But outside of those expenses, that鈥檚 all the investment that you鈥檝e made into your campaign.  […]

The post Cracking the Data Formula to Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Spreadsheets are one of the most versatile tools ever created to keep track of numbers, properties, and other statistics. There鈥檚 no disputing that. But a price comes with that versatility: they鈥檙e good at a lot of tasks, but not truly great at them. And when you鈥檙e thinking of managing an influencer marketing campaign, there鈥檚 a […]

The post Effective Marketing Can鈥檛 Be Measured in a Spreadsheet appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

EMV is a way to sum up the total value of how often your brand is mentioned by factors you don鈥檛 directly control or pay for. Think of it like a way to keep track of your digital word of mouth, and put a dollar value on your social media efforts. EMV focuses on the […]

The post What Is EMV and What Does It Measure? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In marketing campaigns, not every influencer is created equal. Reach is a key statistic to success, but bigger doesn鈥檛 always mean better. While that A-list celebrity or premier athlete will attract many more eyes to your product, a more niche influencer has a better chance of making an authentic connection with potential customers and earning […]

The post From Micro to Mega: Understanding influencer marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We get it. We do. Spreadsheets are a fantastic and versatile tool to track information. But when it comes to influencer marketing, there鈥檚 got to be a better way to track all of the large and small details that come with them. Here are the 3 things you should be doing to maximize your influencer […]

The post The 3 Steps to Successfully Managing Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Tracking the revenue you bring in from campaigns is always the critical metric for your brand鈥檚 success. 一品探花 not only provides you that, but also your customer鈥檚 entire purchasing journey. From their initial engagement to the actual conversion, you鈥檒l have the power to track the entire process at your fingertips.  一品探花鈥檚 end-to-end suite of solutions […]

The post Track social engagement, conversations, and revenue from one place appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer and creator campaigns are one of the best investments you can make when planning your marketing budget. It鈥檚 versatile in that you can work with one A-list celebrity or athlete and reach millions of people, or you can choose to work with a wider field of smaller influencers and reach their more niche audiences. […]

The post Manage, Measure, and Drive revenue from your social marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Pride month is an exciting time to stop and recognize the outstanding contributions that LGBTQ+ influencers and creators have made to their own causes and to society as a whole.  For people who identify as Lesbian, Gay, Bisexual, Transsexual, or Queer, their battle for equality and respect continues. But more and more brands are recognizing […]

The post Top LGTBQ+ Influencers to Watch in Pride Month 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More and more brands are looking to TikTok influencers to reach new audiences. This is especially true when those audiences are younger millennials or Gen Zers. Almost 50% of the app鈥檚 user base is below 29 years old, making it an ideal platform for reaching younger consumers.聽 If Instagram is like the QVC of social […]

The post How Your Brand Can Find TikTok Influencers To Reach New Audiences锟� appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing can be a game-changing strategy for brands on any number of platforms and social media. One of the longest enduring destinations for influencers to find their voice and audience is Youtube. Being a successful Youtuber is a clear path for content creators to become an influencer. With both VOD, live-streaming options, and the […]

The post Youtubers That Are Making an Impact on Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok鈥檚 star continues to rise as a destination for brands and influencers to affect consumer buying habits. Let鈥檚 face it: when commercials come on while you鈥檙e watching TV, Youtube, Twitch, or elsewhere, what do most people do? Check their phone, of course. And since TikTok continues to grow as one of the most popular places […]

The post The Best of #tiktokmademebuythis, part 2 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We鈥檝e talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility to their audiences makes it more appealing for customers to try out a product they promote. Whether it鈥檚 out of genuine interest in your product or just a desire to […]

The post How to Get The Most Out of Your Micro-Influencer Relationships appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In today's society, influencer marketing is a way for brands to leverage social media power or authority on a particular topic.  This type of marketing has become increasingly popular, but with the advent of virtual reality (VR), could influencer marketing in the Metaverse be set to revolutionize? One company that already ventured into this realm […]

The post How Can Brands Leverage Influencer Marketing in the Metaverse? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The use of influencer marketing has grown enormously in recent years. Using social media to spread the word about your product or service is a powerful way to reach your target audience, and it鈥檚 even more effective due to the nature of influencers. They are more likely to trust someone who has the same interests […]

The post A Guide To Influencer Marketing For Startups And Tech Companies appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Live streaming in gaming continues to be one of the fastest-growing forms of entertainment. This is especially true for millennials and Gen Zers. While it has been slowly growing in popularity for many years, the viewing audience for watching streamers playing games online exploded in 2020, at the height of the pandemic.   While live streaming […]

The post Top Live Streaming Influencers to Watch in 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e on social media at all, you probably notice hashtags all over your favorite platforms. Everyone uses them, from the biggest influencers to close friends in social circles.  In the span of just over a decade, hashtags have gone from being just another symbol on a keyboard to a major part of popular culture. […]

The post Let's Talk About Hashtags: The Most Important Marketing Symbol appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to building brand awareness and authenticity, it鈥檚 hard to beat the ROI of content creators鈥� campaigns. They make it easier for consumers to learn more about your products, and provide that extra bit of personal presentation that can sway their followers into making a purchase. But there鈥檚 another resource that you can […]

The post How to Get More User Generated Content From Your Customers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The spring season is finally here, and there鈥檚 a lot to be excited about. Warmer weather, vacations, sporting events, festivals... the list goes on. With pandemic restrictions being lifted everywhere, more and more consumers are chomping at the bit to get their lives fully back to normal.  For a lot of consumers, that means going […]

The post Spring Forward! How Your Brand Can Capitalize on the New Season appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you browse the internet or watch TV at all these days, you鈥檝e probably heard the term NFT thrown around often in the news. There鈥檚 a good reason for that: many brands and companies are jumping on the NFT train and attaching assets to them. But what you may not know is that the world […]

The post NFTs: How Your Brand鈥檚 Influencer Marketing Can Benefit appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one the most effective ways for a brand to reach and connect with its target audiences. But not all influencer campaigns are created equal. Some campaigns exceed expectations, while others can sputter well short of your goals.  The major difference-maker between a campaign that succeeds and one that doesn鈥檛 is simple: the […]

The post How Your Brand Can Build Better Relationships with Content Creators appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What if there was a way for your brand to gain millions of impressions, build brand awareness, and watch your sales rise without actually doing anything yourself? No ad campaign, no market, no budget, no anything. Nothing but all the results with none of the work. At this point, you鈥檙e probably thinking one of two […]

The post How Short-Form Storytelling on TikTok Can Boost Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to influencer advertising, using an athlete to advertise your brand鈥檚 products is one of the most classic tactics marketers could use to raise their brand awareness. From Babe Ruth to Michael Jordan to Lebron James to Cristiano Ronaldo, athletes have always brought immediate credibility and recognition to brands they endorse.聽 But it鈥檚 […]

The post Advertising and esports: A Real Play of the Game appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Initially, when the COVID pandemic hit, most of the world went into lockdown. As a result, traveling was not a top priority and effectively came to a halt. Staying safe during this stressful time became a more significant focus overall. As a result, the travel industry suffered since many local government agencies banned non-essential travel. […]

The post How Travel Brands Can Use Influencer Marketing to Stay Afloat as the Pandemic Continues appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Every February, we all stop to observe Black History Month and the contributions of the black community to our history and culture. The list of inventions, arts, and education created by black men and women throughout history is staggering and deserves notice more than just for the month of February. But while we stop to […]

The post Black Influencers That Are Making An Impact in 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 that time of year again. Whether you find yourself shopping for your special someone, or are just deciding to treat yourself, Valentine鈥檚 Day is always big business. As such, smart and savvy brands are always looking for creative ways to get in on the love. For some brands - like flowers, jewelry, clothes, and […]

The post Brands Showing the Love for Valentine鈥檚 Day in 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What Is the Creator Economy? In today's society, there is a new booming market for a line of goods unlike anything the world has ever seen before: it is a market composed of over 50 million constantly growing streamers, social network influencers, content creators, bloggers, and the monetization revolving around them.  An article published by […]

The post The Creator Economy and Influencer Marketing: How Retail Brands Can Leverage Both appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When Apple announced that iOS 14.5 would make radical changes to privacy settings in April of 2021, it rocked the world of online advertising. As soon as the update was implemented, it required websites to ask users for permission to track them for advertising purposes. Before the change, websites could simply use cookies to track […]

The post How Your Brand Can Thrive with iOS 14.5 Privacy Settings appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檙e looking for new ways to get your brand in front of the eyes of younger millennials and Gen Zers. You know that they don鈥檛 watch cable or movies, so traditional ads and product placement in those mediums won鈥檛 be helpful. Studies show that most Gen Zers get their entertainment from two major sources: […]

The post How to Use TikTok to Boost Your Revenue appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you want to use influencer and ambassador programs to elevate your engagement and boost brand awareness to the kind of customers you want. But on the same note, if you鈥檙e just getting started on implementing influencers into your marketing campaigns, it can be intimidating. How do you choose the best influencers and ambassadors that […]

The post How Brands Stand Out with Influencer and Ambassador Programs appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you鈥檙e working with an influencer that鈥檚 a good fit for your brand, and they鈥檙e presenting it across their channels. You鈥檝e paid your influencer their fee, and given them a complimentary sample of your product to share across their channels. But outside of those expenses, that鈥檚 all the investment that you鈥檝e made into your campaign.  […]

The post EMV: Why It's Important to Your Influencer Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An effective marketing strategy is built on relationships, authenticity, and attention. Influencer marketing is a unique brand awareness strategy that satisfies all three of these elements.

The post Influencer Marketing Trends to Watch (And Prepare For) in 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It is essential in influencer recruiting that influencers fit your brand. Your influencer should converse with your target audience and sell your product to them.

The post A Guide: How to Recruit the Right Influencers for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer. Whenever someone says that word, a different image probably pops into your head, depending on what you鈥檙e into as a consumer. Maybe you think of Kim Kardashian or Kylie Jenner promoting their line of beauty products or specialty shapewear. Maybe you think of The Rock and his branded line of workout gear or tequila. […]

The post Who is an Influencer? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencers are gaining a stronghold on boosting fitness and diet strategies for online users.

The post Health and Wellness Influencer Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

A shadow ban can prevent your customers and potential customers from seeing relevant content that may lead them to your business.聽

The post What Is a Shadow Ban? And How Can It Affect Your Consumer Marketing Campaigns? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In November, the company formerly known as Facebook announced that it would offer creators a platform that will allow them to work around Apple鈥檚 infamous 30% revenue fee. To go with this announcement, the tech giant has also unveiled a bonus program that promises influencers and content creators anywhere between $5 and $20 for each […]

The post The Value of Content Creators to Big Tech appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Gaming continues to grow at an exponential rate. In fact, in 2020 video games were a bigger industry than movies and sports combined in North America. The audiences that watch streaming videos for leisure are larger and more diverse than ever before. Twitch.tv has the largest live gaming viewership, followed by Youtube and Facebook Gaming.聽 […]

The post How Your Brand Can Thrive Advertising in Live Streaming appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok presents a unique opportunity to work with influencers and create compelling content to reach a younger target audience.

The post TikTok Influencer Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you think Twitch influencer affiliate marketing is only for video games, think again. Content creators in various niches are jumping on board to become Twitch streamers.

The post Twitch Influencer and Affiliate Marketing: Your Ultimate Guide for 2022 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For brands to better understand affiliate influencer marketing, it鈥檚 necessary first to understand each component individually.聽

The post Instagram Influencer Affiliate Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 一品探花, we love us some Tiktok. There鈥檚 a lot of good reasons for that: the music, the dancing, the pranks, the memes, and even the informative videos that experts like doctors and lawyers post on the platform.  But it鈥檚 also really good at making us buy stuff we didn鈥檛 even know we wanted […]

The post The Coolest Things Tiktok Made Us Buy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencers are the key to any successful retailer鈥檚 strategy. They allow brands to build their reputations as authentic, personable, and desirable by building solid relationships with popular creators in their industry鈥檚 limelight. In the wake of the COVID-19 pandemic, ecommerce has boomed, and that boom will roll into the holiday season with no slow in […]

The post How to Prep Your Influencer Strategy for the Black Friday E-commerce Influx appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Catch up on Part 1 of our Shopify Store Owner鈥檚 Guide to Influencer Marketing here. Recent data predicts that brands are set to spend up to $15 billion in influencer marketing by 2022. This isn鈥檛 just some passing fad. Influencer marketing is here to stay and if you鈥檙e a Shopify store owner who hasn鈥檛 experimented […]

The post The Shopify Store Owner鈥檚 Guide to Influencer Marketing: How to Work With Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

E-commerce is a fast growing industry and it鈥檚 not slowing down anytime soon. The COVID-19 pandemic only increased the popularity of online stores as more merchants discovered how easy it is to sell online.  And that growing popularity extended to Shopify, one of the leaders in that e-commerce space. There are over 1 million businesses […]

The post The Shopify Store Owner鈥檚 Guide to Influencer Marketing: Part 1 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 a historic time to be an e-commerce business. In 2020, e-commerce sales worldwide are expected to total over $4 trillion. By 2022, that number is expected to grow to nearly $6 trillion, and by 2040 over 95% of all purchases made in the world will be conducted via e-commerce. What does that mean for […]

The post Introducing Shopify Integration on 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

From the invention of the first product, companies have been using storytelling to gain loyal customers. Our brains are wired for stories, even when that story is about a product or service. And as digital marketing increasingly develops relationships with influencers 鈥� creators who generate original content and share that content with loyal followers 鈥� […]

The post Brand Storytelling with Your Influencer Community appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Federal Trade Commission requires influencers to disclose sponsored posts and has for years. But a letter filed by FTC Commissioner Rohit Chopra, citing a recent case involving retailer Lord & Taylor, seems to demonstrate that the guidelines have had little effect.  In the letter, Chopra highlighted a recent Lord & Taylor campaign that paid […]

The post FTC Influencer Marketing Guidelines Decoded appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand.  So, should you bring […]

The post Agency and In-House Influencer Marketing: Pros and Cons appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When MSI, a trusted manufacturer of advanced custom gaming computers and peripherals, needed to supercharge engagement with their audience, they turned to the streamers their audience loves most. But designing and executing their influencer campaign in a way that was impactful and measurable wouldn鈥檛 be easy. That鈥檚 when they partnered with 一品探花, leveraging the unique […]

The post Customer Spotlight: How 一品探花鈥檚 API Helped MSI Engage Fans with a One-of-a-Kind Contest appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 一品探花, we鈥檙e always happy when we can help a business improve their success and reach more customers than ever. But it can be even more rewarding when we鈥檙e able to help an organization with a vitally important social mission. That鈥檚 exactly what happened when we teamed up with Feel Good Voting, an organization whose […]

The post How 一品探花 Helps Feel Good Voting Reach Their Audience to Influence Social Change appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 the fastest-growing and most influential social network of 2020, and now it鈥檚 fully supported in our industry-leading influencer marketing platform. That鈥檚 right鈥� TikTok influencer search has come to 一品探花. 一品探花 clients who want to take advantage of TikTok鈥檚 massive, 800 million-user reach can now apply all of our advanced search, reporting, and campaign optimization […]

The post Announcing TikTok Support in 一品探花! appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Working with 一品探花 and having access to this platform saved my team full days of online research and analysis. This data available in the product streamlined the cumbersome process on the front end and helped us tell a more meaningful story at the end. Jennifer Erdman, Uspech Marketing When one of Amazon鈥檚 latest docuseries Streaming […]

The post How Amazon Uses 一品探花 Influencer Data to Cast Shows and Build Partnerships appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post How Brands Are Promoting Social Good In the Age of COVID-19 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Join our panel of speakers as we discuss the current events around the coronavirus pandemic and how brands are staying connected...the right way. Interested in learning more? Reach out here: /get-started PanelistsRandi Drake, VP Customer SuccessNancy Rothman, VP MarketingZubair Hossain, Sr. Customer Success ManagerDenae Olberding, Senior Customer Enablement Manager

The post [WEBINAR] Influencer Marketing: Being Authentic During a Pandemic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Wild West of influencer marketing is over. By using these data-driven strategies, your brand can protect itself against influencer fraud with numbers.

The post Protect Your Brand from Influencer Fraud with Power of Numbers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Esports is a growing industry with influencers, brands and more. To keep up with the competition, non-endemic brands should consider esports partners.

The post 4 Ways Esports Can Use Influencers to Reach a Broader Audience appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In order to do influencer partnerships successfully, DTC brand Casper has to know which partners are safe to work with鈥揳nd which are right for their brand.

The post How DTC Brand Casper Avoids Influencer Mishaps appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok has taken the world by storm. For brands looking to create commercial campaigns, influencers from TikTok pose a new way to reach a new audience.

The post How Brands Can Use Influencers and TikTok for Commercial Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Recently, YouTube has grown in visibility鈥搒urpassing Wikipedia in search results. Here's how your brand can utilize YouTube influencers in your strategy.

The post YouTube Shows Up in Search Results More than Wikipedia: How Your Brand Can Take Advantage appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Since Bumble branched into influencer partnerships, each brand has developed its own personality. Here's 3 ways marketers can learn from a diverse audience.

The post 3 Things Marketers Can Learn from Bumble鈥檚 Influencer Partnerships appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

The post Esports and Influencer Marketing: Why More Brands Should Partner with Gamers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We analyzed the influencer campaigns from three lingerie brands to determine who had the most successful Valentine's Day influencer marketing campaign.

The post Which Lingerie Brand Created the Most Successful Valentine鈥檚 Day Influencer Marketing Campaign? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How do you measure your influencer campaigns? 一品探花 offers analytics and data science to back our influencer marketing successes鈥揳nd your brand can too.

The post Data Science for Influencer Marketing and How to Understand Your Campaign Effectiveness appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to brand awareness, there are certain influencer campaign analytics that help improve your bottom line. Here are a few that provide results.

The post Campaign Analytics: Reporting Influencer Data that Actually Moves the Needle appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is your influencer marketing strategy missing? Sometimes it's as simple as the data. Here's what your campaign needs鈥搒tarting with the reporting.

The post What Your Influencer Marketing Reporting Is Missing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More people are spending money on places and experiences, resulting in a thriving travel industry. With so many travel influencers, how can brands use them?

The post How Influencer Marketing is Changing the Travel Industry appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As the esports indusry grows in size, more brands are taking notice. Here's how Complexity Gaming uses 一品探花 to stay at the front of the competition.

The post How Complexity Gaming Uses 一品探花 to Elevate Player Recruitment appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

一品探花 is excited to announce an integration with Partnerize. Users can now measure influencer attribution, create contracts and manage affiliate payments.

The post How 一品探花鈥檚 Integration with Partnerize Provides Revenue Measurement for Influencer Marketing Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Whether you're a small group of people or employees within a larger agency, influencer marketing requires a lot of work. These tools are proven to help.

The post The Best Influencer Marketing Tools for Agencies appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What is attribution and how does it apply to your influencer marketing strategies? We explore the meaning of the phrase and how it affects your techniques.

The post Attribution and Influencer Marketing: How to Track Your Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?

The post What are Virtual Influencers, and What Do They Mean for Influencer Marketing? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As Instagram gets removes likes, influencer marketing must find new ways to measure its campaign success. Here are a few ways to work around the change.

The post What Influencer Marketing Can Do in Light of Instagram's Removal of Likes appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As marketing continues to evolve, the strategies get more confusing. What is affiliate marketing? What is influencer marketing? Here's the key differences.

The post Affiliate vs Influencer Marketing: What's the Difference? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

2019 was a big year . Now that we're into 2020, we've compiled a list of influencer trends to help improve your 2020 marketing strategies鈥搖sing new 一品探花 data.

The post 2020 Influencer Trends for Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Digital marketing is about to enter a new decade. We analyzed current trends and determined which ones will bring your strategy success in 2020.

The post 7 Trends to Level Up Your Digital Marketing in 2020 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Online retailers FabFitFun utilized influencers in their marketing strategy, resulting in an increase of subscriptions for their monthly box.

The post Online Retailer FabFitFun Uses Influencer Marketing to Drive Subscriptions appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 easy for pieces of information to get lost in a scrolling news feed. For marketers and advertisers trying to get a message across to their audiences, this causes a significant gap in their social strategies. To remedy this, 一品探花 launched the Gallery feature.

The post 一品探花 Galleries: Give Your Content New Life appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Authenticity is important in influencer marketing. But, what happens when your influencer isn't real? We identified five ways to spot the fakes.

The post Here鈥檚 5 Ways to Spot a Fake Influencer appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An effective influencer collaboration expands your marketing efforts and the overall reach of your brand. We identified key tips to improve your strategies.

The post How to Create Effective Influencer Collaborations appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As esports grows as a global industry, so do the techniques necessary to make it as successful as possible. In a highly competitive market, Misfits Gaming uses 一品探花 to stay ahead of the competition.

The post How Misfits Gaming Uses 一品探花 to Increase Influencer Potential appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When 一品探花 talks to marketers one of the major pain points we hear repeatedly is that you want everything in the same place. Not only does it save time, but it helps you run a smooth, seamless martech stack.

The post 一品探花 Forms: Your Influencer Marketing All in One Place appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Black Friday and Cyber Monday are holiday hotspots, bringing both brands and consumers into the crosshairs of digital marketing campaigns. Here's some ways that influencers can help your brand's message stand out amidst all the noise.

The post How to Include Influencers in Your Black Friday and Cyber Monday Marketing Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.

The post How to Evaluate an Influencer Marketing Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It's important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.

The post How to Build a Relationship-Based Influencer Marketing Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this strategy in mind. How can influencers help build your success?

The post Using Influencer Marketing for a Successful Product Launch appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales.聽But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there鈥檚 a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.

The post Can TikTok Work for Influencer Marketing? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Your voice expresses your brand's personality. This is the case whether you鈥檙e holding a conversation or you鈥檙e sharing content online. With 86 percent of marketers integrating content marketing into their ongoing outreach strategies, it鈥檚 essential that a business like yours craft a voice for your work that鈥檚 recognizable and captivating. There鈥檚 more to voice than […]

The post How to Maintain Your Brand Voice in Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Based on the traditional playbook, influencer marketing inherently seems like a paid program for most brands. You invest in research and pay influencers per post or campaign.  However, many brands include organic influencer marketing in their social media mix. Learn how Death Wish Coffee did just that in our latest case study. What is organic […]

The post Organic Influencer Marketing: Turning Influencers into Advocates appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than 60% of marketers measure influencer marketing ROI with earned media value. While 一品探花 customers already get automated earned media value and ROI reporting in our platform, they can now add revenue, conversion, and payment tracking through our new Impact integration. Joining with our other integration partners, 一品探花 customers will be able to view […]

The post New Integration: Tracking How Influencers Make an Impact appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Instagram influencer marketing spend is expected to hit ~$8 billion in 2020, and B2B marketers don鈥檛 want to leave the opportunity behind.  In fact, influencer marketing was number 4 on the list of B2B marketing trends for 2019, but many of us are used to seeing influencer marketing used strictly in B2C strategies--so it鈥檚 harder […]

The post Can Influencer Marketing Work for B2B Industries? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The rise of ad blockers and stricter ad terms and conditions could be one of the indications toward the rise of influencer marketing. Influencers can be direct with their advertising while also retaining a sense of authenticity that brand-driven social media marketing doesn鈥檛 always have.聽 Not only that, but one survey revealed that 89 percent […]

The post Social Media Content Marketing: How to Include Influencers in Your Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Marketers are vastly more familiar with influencers through social media marketing than they are through other platforms. Social media platforms like Instagram, Twitter, Facebook, and YouTube aren鈥檛 the only avenues through which you can connect with your audience, though. Because only 1 percent of millennials have reported trusting advertisements, online or off, influencer marketing now […]

The post Online Influencers: Influencer Marketing Beyond Social Media appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social media technology has come a long way since Facebook鈥檚 first inception in a Harvard residence hall and since Jack Dorsey tweeted the first tweet in 2006. The way consumers use social media has evolved as well.聽 Most channels initially began as a way to keep in touch, share with family and friends, or publish […]

The post [NEW DATA] Influencers are the New Social Circle: What it means for influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There鈥檚 a difference between reading about the positive impact of influencers and witnessing their impact first-hand. Corsair put the power of influencers into action throughout 2018. Their results reflect the ongoing success of influencer marketing: when traditional advertisements can鈥檛 make it through ad blockers, it is influencers 鈥� a human connection 鈥� that are able […]

The post Corsair, Influencers, and the Creation of an Influencer Network appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The plethora of marketing tools available online today makes it easy for anyone to start a marketing campaign. Working with dozens of different interfaces to ensure the success of that campaign, however, is neither easy nor quick. To save you time and make the marketing process simpler, 一品探花鈥檚 platform readily integrates with several of the […]

The post An Introduction to 一品探花 Integrations: Making Your Workflow Easier appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

A fundamental part of Instagram is the ability to 鈥渓ike鈥� content posted by the accounts you follow. However, since April 2019, Instagram has been testing out a new update that hides the number of likes on a given post. This test hides the number of 鈥渓ikes鈥� that a user鈥檚 post has received, with the goal […]

The post The End of Vanity Metrics: What Brands Should Do If "Likes" Disappear appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

An Instagram business account is a type of profile that allows businesses to post on Instagram like a personal account, but with features that apply directly to businesses like analytics, promotional posts, follower insights, on-click shopping, and more.聽 Want to learn more about Creator profiles and if it鈥檚 right for you? Check out our article […]

The post What is an Instagram Business Account? How is it Different from a Personal Account? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With over 2.6 billion people on social media internationally and thousands of tech-savvy users making a name for themselves across the Internet, it would be a mistake not to take advantage of influencer marketing. It's more difficult than ever to reach your audience in a noisy ecosystem where channels and devices have changed how consumers […]

The post Why Influencer Marketing? 10 Ways to Convince Your Boss It鈥檚 the Right Strategy for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Politics are a form of business. The advertisements and engagement sought out by the 2020 Democratic candidates serve as a perfect example of the overlap between these two industries. Candidates must raise money, build their brands, and engage with social consumers to meet their eventual goal. Can marketers learn anything from the campaigns of these […]

The post [INFOGRAPHIC] What Marketers Can Learn From the 2020 Democratic Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

On June 4, Instagram announced their plan for 鈥渂randed content ads鈥�, which allow advertisers to use sponsored posts from influencers as their brand鈥檚 personal ads. This takes the previously established 鈥渋nfluencer sponsored posts鈥� a step further, allowing the brands to use the organic photos from the influencer account as advertisements鈥搈eaning they can (and will) appear […]

The post [INFOGRAPHIC] Instagram Users React to Branded Content Ads appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Missed part 1 or part 2? According to the Pew Research Center, the best way to spread the word about your business? It鈥檚 word of mouth. If you鈥檙e looking to do more than capitalize on influencers, though, you鈥檒l need to think bigger. It鈥檚 time for you to start thinking about hiring brand ambassadors. What is […]

The post Ultimate Guide Part 3: How to Build and Launch an Ambassador Program appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social platforms are constantly testing different reactions (hello, LinkedIn) and even getting rid of visible engagement metrics altogether. Most recently, Instagram has tested getting rid of 鈥淟ike鈥� numbers completely. The leaders of these social channels want people to interact more authentically with the content on their platforms. Regarding the hidden Likes test, an Instagram spokesperson […]

The post Gaining Access to Influencer Engagement Data for Better ROI appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The power of the influencer isn鈥檛 solely based on their ability to build consumer loyalty. Influencers have a positive impact on your ROI, and you can track that impact to measure your partnership鈥檚 success. Break down the different ways influencers bring attention to your business, and you鈥檒l find that your ROI benefits through more avenues […]

The post How Do Brands Track Influencer Marketing ROI? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Instagram recently released Creator Profiles specifically for influencers. These profiles have enhanced analytics, inbox management, shoppable posts, and other features specific to the Instagram Influencer. The latest Mary Meeker Internet Trends Report is out, and Instagram is very obviously on top. In less than 2 years, the image-based social media app saw a 46% jump […]

The post Instagram鈥檚 New Creator Profile for Influencers: What is It? And Should You Switch? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e planning to use an influencer in your next marketing campaign, why wouldn鈥檛 you go for the biggest, boldest name you can score? For starters, bigger name influencers can really put a damper on your marketing budget. For that same amount of money, you could reach out to upwards of 15 micro-influencers and reach […]

The post Micro-Influencer Marketing: 5 Ways Consumer Brands Leverage Micro-Influencers for Better Engagement appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Missed Part 1? Check it out here. When consumer audiences can put a face to a name, it becomes much easier for you to sell your product. Such is the appeal of influencer marketing. This form of marketing has sprung to life in the past several years. Now, it offers companies the opportunity to partner […]

The post The Ultimate Influencer Marketing Guide: Part 2 - Influencer Marketing Strategies appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Not all influencers are created equal. Even as the influencer market is set to become a $10 billion industry by 2020, the divide between mega-influencers and nano-influencers is a steep one. What separates one breed of influencer from the others? By sussing out the differences between a mega-influencer, a macro-influencer, and micro-influencer, and a nano-influencer, […]

The post The Ultimate Influencer Marketing Guide: Part 1 - Types of Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the top ways for retail brands to leverage social media platforms to raise brand awareness. But influencers are people too, so it鈥檚 critical that brands have all their ducks in a row to help everything with a campaign go as smoothly and successfully as possible. Check out our list of […]

The post 7 Retail Influencer Marketing Mistakes to Avoid appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is great for enterprise brands because it allows them to reach a much bigger, targeted audience that has all the qualities that drive interest in your product or service鈥攁ll it takes is some clever planning and collaboration. Pairing up and sharing content with brand influencers is a great way not only to get […]

The post How to Choose the Right Digital Influencer for Your Enterprise Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

The post 5 Ways to Leverage Influencer Marketing Promotions to Activate Fans appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Enterprise brands might think they鈥檝e done it all online and know exactly what does and doesn鈥檛 work. However, a recent profile of a smaller skincare brand highlighted the use of multi-channel influencer campaigns that enterprise social media teams may be neglecting. This new perspective may benefit even the most experienced social media marketing team. First, […]

The post Multi-Channel Influencer Campaigns: What Cosmetic Brands Can Learn from this Small Skincare Startup appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Luxury lifestyle brand BALR. sends gift packages to influencers daily, making it nearly impossible to keep track of what鈥檚 being posted on Instagram. The gifting strategy makes for great content, with some posts netting more than 200,000 engagements, but as a busy brand, it came with its challenges. Prior to 一品探花, BALR. team members each […]

The post How BALR. streamlines influencer management and builds relationships with 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

According to a Fashion and Beauty Monitor report, 57% of fashion companies use influencer marketing in their strategies, and 21% plan to add it to their mix if they haven鈥檛 already. The Digital Marketing Institute says, 鈥淣ot only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on […]

The post Choosing the Right Influencer for Your Clothing Brand: Tips from 一品探花鈥檚 Team of Influencer Marketing Experts appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Are you ready to take your influencer marketing to the next level, but overwhelmed by all the options for software tools on the market? Most tools fall into two categories: an influencer network, or an influencer marketing platform. Both products can help you achieve your goals, but depending on many variables, one may be better […]

The post Influencer Network or Influencer Marketing Platform: Which Do I Need? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With the scope of influencer marketing ever growing, 一品探花 is excited to announce we now support Pinterest Analytics. This new feature allows brands to continue to grow their sphere of influence and partner with creators on another platform. In addition to Facebook, Twitch, Twitter, Instagram, Mixer, Tumblr, YouTube, and blogs, we鈥檙e adding Pinterest analytics so […]

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Here at 一品探花, we believe in providing solutions. We've written a whole ebook because we find many of you are asking how to measure influencer marketing ROI. This ebook walks you through everything from goal setting, to defining a conversion, to how to track it. Below is a sample from our tips and tricks section. […]

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What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and 鈥� who would have thought 鈥� social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal […]

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As social media continues to evolve, the way people post and engage with influencers is changing. Instagram Stories has attracted more than 400 million daily users and changed the way people share and consume things online. Some 31 percent of Instagram users post a Story every month, according to a recent survey from RBC Capital, […]

The post Introducing Instagram Stories Analytics appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 一品探花, we can't stress enough the importance of a solid Influencer聽program. However, the proper organization and development of a聽successful Influencer聽program is such a large departure from traditional marketing practices that many brands are missing out. 聽Influencers聽have become the celebrities of social media and their opinions have more influence than most marketers realize. Your biggest […]

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For years I鈥檝e been striving to align my passions with my career. I was told so many times, 鈥済ive it time, sometimes you just have to do things to get to where you want to be,鈥� but I couldn鈥檛 wait or fathom waking up not doing something I loved. 聽 With that in mind, I […]

The post 一品探花 Stories: From Fitness Influencer to Influencing Business appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Charlie G is a popular blogger and social media influencer. Her Instagram boasts nearly 40,000 followers and she鈥檚 teamed up with brands like Bumble, Neutrogena, and more. We sat down to ask the Detroit native how she makes it work as a full-time influencer. 一品探花: Can you tell me a little bit about how you […]

The post Influencer Interview: How Charlie G Became an Influencer Full-Time through Authenticity appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We have some great news for 一品探花 customers. Today we鈥檙e excited to announce our $5m Series A investment from Jackson Square Ventures, Tom Noonan, and Fuqua Capital. 一品探花 will use this capital to enable every brand to more effectively engage with their customers and build meaningful relationships with the influencers their customers trust. The official […]

The post 一品探花鈥檚 $5 Million Series A: Investing in our Influencer Marketing and Social Engagement Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Love is in the air and some businesses are in their final efforts to be the gift you give your valentine. With marketing pushing around the big romantic day, we wanted to take a look at what influencers were doing to promote heart-bedazzled gifts. Beyond chocolate, many lovers are looking to get their partners into […]

The post 一品探花 Data: Valentine's Day Engagement for Victoria's Secret, Adore Me, Others, Mixed on Instagram appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Thought-leaders, innovators, technology trendsetters and more gathered at the Cobb Galleria Centre this week for #TAGSummit2019. 一品探花 found itself ranked amongst the top-10 list of Innovative Companies of Georgia going into the event. After a series of interviews, presentations, and panels; our CEO Jeremy Haile took the stage Tuesday morning to speak on behalf of […]

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The Technology Association of Georgia (TAG), the state鈥檚 leading association dedicated to the promotion and economic advancement of Georgia鈥檚 technology industry, today announced 一品探花 as one of its Top 40 Innovative Technology Companies in Georgia. TAG will recognize honorees at The Summit 2019 event on February 11-12, 2019, at the Cobb Galleria Centre. TAG鈥橲 Top […]

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Social Media has evolved magnificently during the last decade. Be it new platforms, different consumption habits, varied forms of communication and the inception of social media platforms such as Twitter, Facebook, Instagram, and WhatsApp, etc. These platforms are always coming up with creative features or affordances that add various new dimensions to their services. These […]

The post The Most Common Social Media Marketing Trends Of 2018 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

聽Marketing is constantly changing 鈥� younger audiences are not responding to the same methods of outreach. It's so easy for any business to put ads or content out on the internet, it seems the whole web is cluttered with it. Many companies are using a new, less-invasive way to reach their audience, called Influencer Marketing. […]

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Finally, the holidays are near! 一品探花 is always jolly, but the holiday season always seems to put an extra spring in our steps. Not only because we get to spend time with those we love or have an excuse to drink eggnog, but we finally get to use the red and green color scheme in […]

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Once set up, your ambassador program has a way of running itself at a certain stage. Knowing when to back off and let the system run itself is very important. Your ambassadors will gather quality experience over time and will be capable of recruiting other ambassadors into the program. But, being able to identify what […]

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In this installment of our influencer interview series we鈥檙e talking to Marissa Rachel and Shanna Lisa of the YouTube channel Marissa Rachel. This sister duo has racked up 1.6 million subscribers with their content aimed at U.S. women aged 18 to 24. We talked to them about how they鈥檝e grown their channel, how to work […]

The post Influencer Interview Series: Let's Talk YouTube with Marissa Rachel appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 almost Thanksgiving here at 一品探花 HQ which means all of your Black Friday marketing is about the pay off. While we鈥檙e fond of our poem 鈥楾was the Night Before Black Friday, this year we thought we鈥檇 offer some laughs with Black Friday horror stories. Read on and Happy Thanksgiving from 一品探花! The Longest Line […]

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Social media influencers are a relatively new and very useful addition to the marketer鈥檚 toolbelt. They can help in all stages of the marketing funnel, from converting qualified leads into sales, growing brand awareness, to even getting your business more reviews. Getting the most out of your influencers is not easy, though. Like every other […]

The post How to Use Influencers at Each Stage of Your Marketing Funnel appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With the scope of influencer marketing ever growing, 一品探花 is excited to announce we now support Tumblr analytics. Our Tumblr support fills a hole our customers were seeing in the market and helps brands have a more holistic view of their influencer marketing program. Tumblr Analytics You can now use 一品探花 to track your influencers […]

The post Introducing Tumblr Analytics in 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post Ways Social Media Advertising Can Affect Your Bottom Line appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 true that you can do influencer marketing without any help. And it鈥檚 true that you should be doing it! According to Nielsen, recommendations from friends (or influencers) remain the most credible form of advertising. So you can compile a spreadsheet of potential influencers to work with. Create an email list. Track followers and engagements […]

The post 5 Reasons it May be Time for an Influencer Marketing Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

To help you stay ahead of the curve, we鈥檝e put together a handy cheat sheet that businesses and marketers can use to decide how to best incentivize influencers.

The post The Ultimate Cheat Sheet On How To Incentivize Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 一品探花 we love celebrating the successes of our customers. We also think they know best when it comes to influencer marketing. This week, we talked to Ryan Romeos, Social and Digital Marketing Manager at HyperX, to talk challenges in the industry and what he thinks is coming next. 一品探花: Great. What are your overall […]

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People hate ads. Invention after invention has been created with the sole benefit of avoiding ads. Such things like online ad blockers to clean up the web browser, as well as TiVo and similar systems that allowed the user to record live TV and then fast forward through ads. Many people are even willing to […]

The post How to Make a #AD Not Feel Like an Advertisement appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is a pretty big deal. It鈥檚 when you leverage an influencer's audience to grow new customers 鈥� and thus your business. This means that the audience already exists; all you really need to do is identify potential influencers and build a relationship with them. The problem is that, if your digital marketing team […]

The post What is Cohort Analysis and How Can it Boost your Influencer Marketing Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How Beauty Influencer McKenzie Renae Started and Her Tips For Reaching Out to Influencers   We interviewed Lifestyle/Beauty influencer McKenzie Renae (@McKenzie_Renae), and discovered how she works with brands and her view of influencer marketing shifts from 7 years ago when she began her career as an influencer. With over 65,000 fans that follow her […]

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In our generation that is transitioning to a digital and informational one, social media is one of the most used tools by almost everyone in the world for various reasons. Social media has been a perfect tool to achieve success, especially in the industry of marketing. It has been a medium for improving brand awareness, […]

The post Social Media Marketing Strategy: A Business Start-up Guide appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

一品探花: So what would you say are the biggest objectives that you guys at the Ohio Machine are trying to use for influencer marketing? Brett Malamud, Ohio Machine: We are one of the teams in our league who have a lot of guys who try to stay active on social media. Guys like Kyle Harrison […]

The post Case Study: How Major League Lacrosse Gains Social Intelligence with 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales.聽The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

The post 6 Reasons You Need Brand Ambassadors For Your Business appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  Influencer marketing is one of the most powerful strategies available to eCommerce brands today. That鈥檚 because the backbone of the practice is word-of-mouth鈥搕he most epic of drivers for business results. As research from Twitter has shown, 鈥�...nearly 40% of Twitter users say they鈥檝e made a purchase as a direct result of a Tweet from […]

The post How to Launch a Prosperous eCommerce Influencer Campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You know what an influencer talks about. It鈥檚 all over their accounts. But when looking to target the right influencer, don鈥檛 you wish you knew what their audience cared about? You can make many more decisions when you know more about your influencer audience demographics. Speak directly to people who care By knowing what an […]

The post Making the most of your partnerships by knowing influencer audience demographics appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencers come in all shapes and sizes. It鈥檚 important to think about each of these types both to ensure you are using all of your available influencer channels and so you are working with them in the most effective way. You will have different relationships with each type of influencer. The way you engage, motivate, […]

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We鈥檝e talked about this before. If you鈥檙e using influencers as part of your marketing strategy it can be frustrating knowing exactly how to measure ROI. Luckily, if you鈥檙e in ecommerce, there鈥檚 an easy solution. The easiest way to measure an influencer is through designated links or conversion tracking. These show clear conversions where someone has […]

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Julia Fain is the author and designer behind Tag & Tibby, a home and garden website dedicated to small-budget modern home design ideas, DIY projects, and crafts. Julia has a background in product design and has collaborated with brands including Sherwin-Williams, World Market, and Hunter Fan. She has nearly 2,000 followers on Facebook and an […]

The post Influencer Spotlight: DIY Brand Partnerships with Successful Blogger Julia Fain appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 2018 and you鈥檙e a skilled marketer, so you know you have to be on social media.聽 But no matter how many helpful blogs and links you post on Twitter, Facebook, and LinkedIn, you鈥檙e just not seeing the engagement numbers you had before. You鈥檙e not alone. 聽SocialFlow聽discovered brands saw a 42% decline in Facebook organic […]

The post 6 Ways to Engage Audiences on Social Media that Isn鈥檛 Just Pushing Content appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has a聽proven聽track record of increasing conversions, brand awareness, and many other key performance indicators you may be working toward. In fact,聽according to marketing guru Neil Patel, influencer marketing has a $23 return on investment dollar for dollar. That鈥檚 more than 10x the performance of an average banner ad. But those results are only […]

The post 5 influencer marketing mistakes you may be making appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are many ways to work with influencers. You can offer them free product, only work with true brand advocates, or co-create content. But as many influencers look to turn their social media into their full-time job, a common question comes up. What should you pay influencers for their work? A recent聽decade-long study聽by a professor […]

The post What Should you Pay Influencers for their Work? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We just got back from the first Pinterest creator conference, called "In the Making." It was a great event, and it was amazing to hear the stories of all of the bloggers in attendance 鈥� each of them an entrepreneur building a business around their passion, and putting in an incredible amount of work to […]

The post 12 Pinterest Tips for Getting the Most Out of Your Pins appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

The post 4 Ways to Measure ROI in Influencer Marketing (and more!) appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you give a speech to a room full of people, but no one attending remembers what you鈥檝e said and leaves feeling disconnected, was the experience successful? Companies often measure online success through superficial metrics. Instead of chasing likes and views, meaningful interaction with people invested in your brand should be the objective. Make sure […]

The post Three steps to make sure you鈥檙e using the right marketing metrics appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you know you want to include influencers in your marketing strategy. Why wouldn鈥檛 you with returns so high? But you鈥檝e come to an impasse. You don鈥檛 know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]

The post How to Reach Out to Influencers in Six Steps appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Before there was Facebook, before Twitter and 鈥渕icro blogs,鈥� before there were Instagrams and vlogs, there were bloggers. Blogs still make up a huge part of the influencer space, be it DIY, motherhood, fashion, food, or any other vertical, there are many use cases where you want an influencer with a blog to help support […]

The post Introducing Blog Support For Influencer Marketing on 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You've seen our influencer spotlight series. You've seen our customer spotlight series. Now we bring you a hybrid even we wouldn't have imagined. Abby, better known by her online persona Abby Dark Star, works with influencers every day in her role as Social Media Manager with Logitech G. It's something she's uniquely qualified to do […]

The post Influencer manager by day, influencer by night, our interview with Abby Dark Star appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The last decade or so has seen tremendous gains in the mobile game world. What started as a casual two-dimensional game of Snake on a Nokia handset is now an industry that is worth over $45 billion. In fact, mobile games currently account for 42 percent of the total video game market, far more than […]

The post Mobile Game Developers Should Take These 7 Influencer Marketing Tips Seriously appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are pretenders in our midst. There are fakes mixed in with the usual trove of influencers. They look聽like them. They attend Coachella and take perfectly filtered photos. But it's not real. Last week many people were suddenly introduced to an influencer named @LilMiquela, aka Miquela Sousa. She looks just like you think she would, […]

The post Is the future of influencer marketing virtual reality influencers? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There鈥檚 a new influencer hotbed in town, now that Pinterest is revamping its platform with marketing in mind. Pinterest has added a number of new features aimed at giving influencers more control over their platform. New profile, new insights Pinterest鈥檚 new profile has a dynamic cover image that lets you highlight the content you want […]

The post Influencers, Pinterest is making it easier than ever to grow your brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If anything has become more apparent to marketers this year, it鈥檚 the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy 鈥� in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

The post 4 Effective Ways To Connect Your Brand With Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As Facebook struggles to save face in the wake of data misuse by Cambridge Analytica, the social media juggernaut has decided to change the way developers access its data. On March 30, Instagram slashed the rate limit on its platform API (application-programming interface) from 5,000 calls per hour to 200 with no advance notice for […]

The post Instagram has changed its data-sharing policy, here's what that means appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

By Jordan McElwain Have you ever wondered what people did before the digital and social age 鈥� before we were able to go online and see the reviews for a restaurant or product before spending our hard-earned money on something that won鈥檛 do the job? Word of mouth marketing isn鈥檛 a new concept, but it […]

The post How to Use Your Customer's Voice to Create Powerful Content that Converts appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

On average, marketing teams spend 42% of their budget on content. The success of content marketing largely depends on influencer marketing.聽Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having聽influencers promote your product guarantees success. Here are four reasons why you should聽include聽influencers in your marketing strategy: Influencers create […]

The post 4 Reasons Why You Need Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 一品探花, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they're using influencers to engage with their audiences. 一品探花: How does DXRacer approach influencers? […]

The post How DXRacer is using influencers to build brand trust appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you haven鈥檛 heard, the way the web works is about to see big changes thanks to a new regulation by the European Union. The EU鈥檚 General Data Protection Regulation, or GDPR, is slated to take effect May 2018 and it鈥檚 likely going to change the way advertising works on the internet. What is the […]

The post What Europe鈥檚 new data privacy law, the GDPR, means for influencer marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So what is the Instagram algorithm anyway? Basically, the聽Instagram聽algorithm favors the photos you interact with. Likes beget views. So followers are shown the content they are most likely to interact with at the top of their feed. That means your content may not be as visible if you don鈥檛 post as often. According to Later, […]

The post How to beat the Instagram algorithm appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

A survey conducted by Nielsen found that 56 percent of buyers depended on recommendations from friends and family members in buying a particular product, thus proving word-of-mouth marketing as the most effective strategy. It was also found that 26 percent of participants acknowledged sharing information about a new product with friends and families via social media. […]

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It鈥檚 4:50 p.m. EST on Feb. 21. Just another day for the social platform favored by teens, Snapchat. Then disaster strikes. Megastar Kylie Jenner tweets 鈥淪ooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.鈥� In the distance, sirens are blaring. One innocuous tweet from a reality […]

The post The power of one influencer鈥檚 voice: How Kylie Jenner burned Snapchat appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檝e been on social media recently you may know it was the 2018 NBA All-Star Game on Sunday. What you might not have realized, is that the game was primed for influencer content. Influencers ranging from celebrities to NBA superfans helped invigorate coverage of the game and ultimately paid off. The 2018 NBA All-Star […]

The post How Celebrities and Influencers Elevated the 2018 NBA All-Star Game appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In 2017, marketers spent twice as much money on online video content than they did on television adverts. In such a technological age, the internet is now the best way to attract new customers and reach wider audiences. Online adverts have the ability to go viral and be seen worldwide, and they are more affordable […]

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Let's Talk Business. We live in the digital age. As a small business owner, you have your fancy website. You also have an extensive email list. Sometimes, you write an inspiring newsletter.聽Your millennial assistant is even on top of your social media! What more could you ask for? (Here's a hint: it's analytics.) You almost […]

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Everyone knows that one way to get increase brand visibility is to sponsor events that are relevant to your audience. But do you know what returns are you really getting from those dollars? We here at 一品探花 believe in using data to back all assertions up. So what is the value of sponsorship? We crunched […]

The post The Value of Sponsorship in Gaming 鈥� 一品探花 Data appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 一品探花 we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke's Senior Marketing Manager in charge of entertainment to talk about how they use influencers to see huge results. 一品探花: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]

The post Here's what Coca-Cola has to say about influencer marketing 鈥� Case Study appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are certain actions every marketer already knows and follows when starting every marketing campaign; email marketing, social media, SEO, etc. But, even though the above mentioned are effective and have been proven don鈥檛 you want just a little bit more? Believe it or not, when it comes to marketing, word of mouth is still […]

The post 4 Reasons For A Brand Ambassador Program appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is everywhere. It seems that all brands from tiny startups to major conglomerates are using social media influencers to tout their success. A study in 2015 showed that聽84% of marketers use influencer marketing tactics. And we see why. Influencers generate huge returns. But crowding in the marketplace is making us wonder, is there […]

The post Is there an Influencer Marketing Bubble? And if so, will it burst? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post 一品探花's 2017 in Review 鈥� Video appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  As many of our readers take a much-deserved break from work this week, we thought we'd use our typical blog-writing time to wish you all happy holidays! There are so many exciting things coming for both 一品探花 and influencer marketing as a whole coming next year, but for now, sit back and enjoy the […]

The post Wishing you Happy Holidays and a Super New Year! appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you're here at 一品探花, you've probably heard something about influencer marketing. But did you know that聽94 percent of marketers find influencer marketing effective? Social media influencers can help create authentic content around brands, drive engagements, and reach younger generations that are hard to target with traditional advertising. Irish production company One Productions created this […]

The post The Influencer Marketing Revolution 鈥� Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It is no secret that influencers聽are becoming more powerful in the world of social media.聽Both聽bloggers and influencers help brands connect with new audiences outside of traditional channels. But what brands聽fail to understand is just how much of an impact influencers have. Working with the right influencers not only leads to聽more sales and better-qualified leads, but […]

The post 5 Reasons to work together with influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is being聽incorporated into more marketing strategies as it聽grows in popularity. 聽Marketers are realizing the value of influencer marketing, and therefore including it in their聽yearly budgets. However, many have difficulty connecting with the right influencers. 聽Sometimes marketers聽fail聽to realize that some influencers are not the right fit for their聽brand. In addition, some marketers don't understand […]

The post Why 75% Of Marketers Are Working With Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The average marketer is spending nearly 30 percent of their budget on content as of 2017 (Express Writers). But that strategy can be much more successful when partnered with a successful influencer marketing strategy. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having聽influencers promote your product guarantees […]

The post 4 Reasons You Need Influencer Marketing - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In this season of thanks, we all remember things we are grateful for. For 一品探花, it's you! Whether you鈥檙e here because you like our blogs, you want more information about influencer marketing, or you鈥檙e shopping for a new influencer marketing platform, we wish you the best Thanksgiving! Celebrate, eat well, and be happy. That鈥檚 the […]

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It's the most wonderful time of the year. Your marketing campaigns have been running. Your deals have been set. It's time for Black Friday once again. Last year, spending between Thanksgiving and Cyber Monday came in at $12.8 billion, more that 15 percent higher than in 2015, according to Forbes. So what's on the horizon […]

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It's late November and that means it鈥檚 time to start strategizing for 2018. You know what鈥檚 so 2017? Planning your social strategy almost solely around influencer reach. What鈥檚 going to be in? Predictive analytics. So what is predictive analytics? Predictive analytics view a data set鈥檚 current and historical facts in order to make predictions about […]

The post Why predictive analytics matter for your 2018 marketing strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e at all involved in gaming online, you probably heard that BlizzCon was last weekend. That annual celebration of all thing Blizzard Entertainment draws more than 35,0000 attendees and hundreds of brands looking to grab their interest. While swag and eye-catching booths are important, the key to event marketing starts at the computer. Example: […]

The post How to use the internet to succeed at event marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檝e been working with influencer marketing, you鈥檝e probably heard the term earned media value being thrown around a lot. But what does it actually mean? Everyone wants to be able to calculate accurate ROI on their marketing actions. In traditional advertising, you calculate ROI by comparing money spent on revenue generated from campaigns. You […]

The post 一品探花 FAQ: What is Earned Media Value? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We tell you how great 一品探花 is all the time, but sometimes you want to hear it from the experts. We submitted our platform to Influencer Marketing Hub, a site that provides resources and tools to both influencers and marketers and their review is in. The verdict: 4.8 out of 5 stars! The review is […]

The post Influencer Marketing Hub: 一品探花 earns nearly a perfect score appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Following our presentation at Venture Atlanta, we鈥檙e continuing to make waves, this time in the publication Hypepotamus! 一品探花 Wants to Help Brands Predict the Next Social Media Star by Holly Beilin Some highlights: A great description of our co-founder and CEO Jeremy: While entrenched in building technologies to manage social communities, Haile saw the emerging […]

The post 一品探花 in the news: A great writeup from Hypepotamus appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]

The post Six steps to take control of your influencer program appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 一品探花, we like to think of ourselves as a thoroughly Atlanta company. We had the opportunity last week to speak at Venture Atlanta, which reaffirmed that identity.聽 The conference is the Southeast's premier event for connecting technology innovation and investment capital. Beyond that, it was a great way to see Atlanta鈥檚 most innovative […]

The post Some thoughts and thanks after Venture Atlanta appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback 鉂わ笍 A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

The post Top beauty influencers and what they're doing right appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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The post Infographic: Influencer Marketing by the Numbers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

YouTube paid a pretty penny to have exclusive display rights for the ESL Pro League, an elite collection of competitive Counter-Strike: Global Offensive players, but numbers show the move may not be paying off. The site esportsranks reports that viewership on Pro League matches has declined compared to previous years when the league played on […]

The post Counter-Strike's YouTube problem and what it means for gaming influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When people think of influencer marketing, they probably thing of B2C companies. A brand offers a free product to a familiar social media face and their fans jump at the chance to purchase an influencer-approved item. But influencers can work for B2B marketing as well. A different approach When B2B businesses launch influencer campaigns, the […]

The post How to make influencer marketing work for your B2B company appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you get our email newsletter (which you should!) you鈥檝e seen that Digiday talked to an anonymous fashion influencer who had some harsh words about the industry. Among the influencer鈥檚 complaints was the prevalence of bots, and perceived corporate pressure to get more engagement 鈥� even if you have to pay for it. Some of […]

The post Bots, brands, algorithms: Debunking one influencer's complaints appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

一品探花 Director of Business Development Andy Cabistan takes a multicultural view on influencer marketing. He pointed out that the song of the summer this year teaches a great lesson in how to expand your reach through influencers. Entering international markets is one of the biggest challenges that consumer companies face in recent years. While the […]

The post Employee Perspective: Transcending Cultures with Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Apple鈥檚 technology has long changed the game when it comes to consumer technology, but the company鈥檚 recent announcement may change the way advertising works across the web. Apple executives have announced that its newest software 鈥� iOS 11, which rolled out this week 鈥� will include a new default setting in the Safari web browser […]

The post Apple is getting into ad blocking, meaning it's more important than ever to think outside the banner ad appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

一品探花 is excited to announce聽that it has been selected to present at Venture Atlanta 2017, the Southeast鈥檚 premier event for connecting technology innovation and investment capital. 鈥淰enture Atlanta is the most impactful venture conference in the southeast, and we're excited to share 一品探花鈥檚 growth,鈥� said Jeremy Haile, 一品探花鈥檚 founder and CEO. 鈥淚t鈥檚 also great to […]

The post 一品探花 selected to present at Venture Atlanta 2017 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to gaming, it鈥檚 hard to tell what platform your audience is going to be watching. Should you back influencers who post Let鈥檚 Play videos that can be visited again and again? Or is a livestream the way to go? Here at 一品探花, we鈥檝e broken down some of the pros and cons of […]

The post Twitch or YouTube? What's best for influencer marketing in the gaming world? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 一品探花 we're committed to keeping you informed about the top news about influencer marketing. Below are some of the big headlines we identified last week. YouTube targets livestreamers and gaming with latest update Polygon YouTube is rolling out new features aimed at taking on video game streaming sites like Twitch. YouTube Live has […]

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The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]

The post What you need to know about FTC compliance when it comes to influencer campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

This video lambasts everything that's wrong with how traditional ads target millennials This Is a Generic Millennial Ad from Dissolve on Vimeo. Stock footage and photography site Dissolve made waves on Tuesday when it released a video showing a generic advertisement targeted at anyone born between 1980 and 2000. The video spoofs all the classic […]

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The importance of authentic content Or, how to learn to trust your influencers You鈥檝e found the perfect social media influencer to promote your brand. They鈥檝e been testing your products and that first post is about to drop. It鈥檚 understandable to want to micromanage what鈥檚 being said about your company, but audience feedback suggests that鈥檚 not […]

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一品探花 Director of Sales Rylan Albach has watched companies from all industries wade into influencer marketing. Below is a portion of his personal blog on how B2B businesses can use influencers just like consumer-facing companies. The blog has been edited for length and clarity. B2B marketing has been pretty boring for a while. Everyone is […]

The post Employee Perspective: How B2B marketers can catch up on influencer marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Customer Spotlight: Reddit done right: CORSAIR & /r/PCMASTERRACE's incredible cobranded campaign beats expectations   CORSAIR is a great example of how partnering with influencers and communities can drive your promotions and campaigns to the next level. CORSAIR leveraged their long standing relationship with the PCMR subreddit, a community of PC Gamers on Reddit聽(the 8th most […]

The post Customer Spotlight Series: CORSAIR and PC Master Race appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post Publishers and Brands Are Moving From Snap to Instagram Too? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer Marketing is Growing at an Unseen Rate 2017 has been the year of influencer marketing and, based on this study, it isn't going anywhere but up. Brought to you by our friends at聽Influencer Marketing Hub, this infographic will make influencer marketing a top priority for your marketing initiatives if it isn't already. Looking to […]

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How Karl Conrad became an influencer and how he chooses which brands to work with.聽 Today we are talking with influencer Karl Conrad, a Toronto Resident who has over 400,000 fans across his social channels. Karl started his channel as a hobby in 2012, and now posts three times a week about his passion for […]

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With over 150 million people actively using ad blocker, marketers are needing to find new ways to reach customers and many are turning to influencers. Coupled with the fact that clicks on ads have fallen to 0.05%, it is no wonder that many are looking for a new solution. Influencer marketing is the solution and […]

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An influencer is someone who promotes and represents your company through their personal social media channels. They are able to help companies stand out from one another by authentically representing them online. They will endorse the products and services of your company as well as use their voice and public image to promote your brand鈥檚 […]

The post 6 Reasons You Need Influencers For Your Business appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing works by placing attention on key individuals instead of spreading the attention on the entire market. Before launching an influencer marketing campaign, it is important to know how to measure the ROI of your influencer program. The below infographic cover some great tips on the best practices and popular metrics which many marketers […]

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It is no secret that influencers are becoming more popular. They聽help brands connect to new audiences outside of their traditional channels and as a result more marketers are beginning to include them into their yearly budgets. Not only are marketers finding new ways to work with influencers, but they are also beginning to understand the […]

The post Why 75% Of Marketers Are Working With Influencers - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Using influencer marketing聽to develop meaningful and sustainable relationships with customers is one of the most innovative ways brands can聽promote their products and services. The most discussed brands are those which聽are able to connect with their customers in an聽authentic way. This is a great way for your fans to become voluntary marketers and聽spread your brand鈥檚 message […]

The post 7 Essentials For Creating Sustainable Influencer Programs appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_image src='/wp-content/uploads/2016/09/5-steps-to-launching-a-successful-influencer-campaign-header.png' attachment='16999' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='' color='' admin_preview_bg=''] When creating an influencer campaign it is important to understand that there are a lot of moving pieces which you will need to manage. If you are recruiting influencers and building a network, the […]

The post 5 Steps To Launching A Successful Influencer Campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The most discussed brands are those who are able to connect with their customers in a meaningful and authentic way. This allows your fans to become voluntary marketers who can then help spread your brand鈥檚 message through organic referrals and having creating an influencer program is the best way to do it. With more marketers […]

The post 6 Essentials for Creating a Sustainable Influencer Program - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Social networks have added a new dimension to the way聽brands are able to reach their customers. However, with the increasing amount of noise聽on social media it's becoming harder for聽brands to stand out. This is why having a successful influencer program is becoming so important. Brands that are embracing the influencer economy聽are beginning to see the […]

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As we have discussed before, brand ambassadors are important regardless of the size of your company. When trying to attract new customers it is important create unique content on a regular basis and one of the best methods to ensure steady content is through a well developed brand ambassador program. By managing Brand Ambassadors efficiently聽you […]

The post How to manage Brand Ambassadors appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Using landing pages for your Influencer campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the Influencer Post and the content of your landing page. This increases the message match for humans (reducing bounce rate) and increase of brand engagement. Successful 聽Influencer campaigns […]

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Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

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Launching a successful employee advocacy program is never an easy job, but it can be extremely rewarding for both brands and employees when successful. Unfortunately only a few companies utilize Employee Advocacy programs to their fullest. In fact, most companies completely overlook it. Maybe you haven鈥檛 found a reason yet to turn your employees into […]

The post 6 Steps for starting your Employee Advocacy Program - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Campus Ambassador Programs are a popular way for brands to establish themselves on a university campus. Building an effective campus ambassador program requires proper organization to ensure that your efforts are well channeled, that your qualified reps are all on board and referrals are done properly. Below are some tips you need to ensure your […]

The post Launching An Effective Campus Ambassador Program appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As we have mentioned before, identifying聽the right brand ambassadors is important. However, having and聽employee advocate program will often go a long way towards not only promoting unity internally, but also help to promote your unique culture outside across various social channels. They will be able to promote your brand in the same way an average […]

The post Tips for Using Employees as Brand Ambassadors - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It is no secret that bloggers and influencers are becoming more powerful in the world of social media.聽Both help brands connect to new audiences outside of their traditional channels. But, what brands聽fail to understand is just how much of an impact bloggers and influencers have on their audiences. The result of working with qualified influencers […]

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Your landing page is the most likely funnel point to produce a conversion lift for聽your campaigns. Many of the reasons why landing pages work so well to improve conversions are similar to quality score factors. However,聽instead of appealing to the Google ad bots, your landing page is now responsible for persuading human visitors to become […]

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YouTube is a robust and popular community which everyone can be a part of, but from an outside perspective it may seem that all it takes to succeed is popular videos. As we have previously mentioned, there are a lot of moving parts to the platform which you may not be aware of or have […]

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Every major social network has some form of verification, and for good reason. It is not only a reliable way to prove who you claim to be, but it also shows that you are serious about creating content and are in it for the long haul. Many聽celebrities, businesses, and brands are challenged with the problem […]

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Ad tech companies are being hit big by ad blocking software. With over 150 million people actively using ad blocking software on their devices and smartphones now coming packaged with their own versions of ad block out of the box. Coupled with the fact that clicks on ads have fallen to 0.05%, it is no […]

The post Influencer Marketing and Ad Blocker appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Selecting the right brand ambassadors can sometimes be a cumbersome process. However, your own passionate employees could be the聽answer you are looking for. For example, Apple has 鈥榞eniuses鈥� located in their stores. They聽become very familiar with the products and solve聽any problems that聽might arise,聽allowing them to gain a robust knowledge of products they are selling. Geniuses […]

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Influencer campaigns have alot of moving parts. When working with influencers it is important to remember that many of them are regular people and if you do not stay focused on what you want your campaign to be then you may end up wasting a lot of time. This is why we are here to […]

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Making a name for yourself聽on YouTube is聽easier to achieve than ever before. With higher quality video devices and editing programs, producing professional videos is cheaper and聽more accessible. However, the quest to be successful on YouTube has led to聽a lot of competition. The goal聽of this infographic is to help guide you on how to stand out […]

The post 24 Ways to Get More Subscribers on YouTube 鈥� part 1 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Employee advocates are able to聽promote your brand聽with more authority and聽authenticity than average consumers because they already understand your product. However, only a few companies are taking advantage of creating an advocate program.聽Following聽these six steps listed below聽will help you聽succeed in聽launching an聽Employee Advocacy program. #1 Have Clear Goals An employee advocacy program should not be thought of […]

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When it comes to marketing, word of mouth is still king. Many small and local companies still rely on this form of advertising and marketing to grow, but what if there was a way to pool your resources and mix the more traditional marketing practices with word of mouth marketing and build a personal relationship […]

The post 4 Reasons For A Brand Ambassador Program - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

On every social network, verification is an added advantage for every profile. It comes with two benefits; one, that you are who you claim to be, and two, that you are serious about creating content on social media. Verification can also function as identity protection. It enables your followers to find you and also identify […]

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Getting a faithful following on YouTube is not an easy thing to do. Producing high quality content has to do with passion and commitment, but when you look closely you will see that there is a science in engaging audience too. Below are 7 tips that will help you build the right audience on YouTube […]

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At 一品探花 we believe there is power in numbers, especially when it comes to people. The more people united toward a common goal, the more likely that goal will be accomplished. Generally, companies will rely on their marketing department to rally the troops, but they might be missing an opportunity. More companies are starting to […]

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[av_image src='/wp-content/uploads/2016/09/building-strong-relationships-with-brands.png' attachment='16833' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='' color=''] As the digital marketplace continues to grow, a lot of brands want to create relationship with sincere influencers 鈥� those that go beyond just a blog post. By going into a long-term relationship, the influencer […]

The post 10 Tips For Building Strong Relationships With Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_image src='/wp-content/uploads/2016/09/get-more-subscribers-on-youtube-header2.png' attachment='16864' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='custom' color='' admin_preview_bg=''] Becoming successful on YouTube has been the dream of many people and these days it has become a lot easier to achieve than ever before. Making videos is not only easier and cheaper, because […]

The post 24 Ways to Get More Subscribers on YouTube appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Campus Ambassador Programs are a great聽way for brands to easily recruit future talent and establish a presence on universities.聽There are a lot of ways in which a well-planned and organized campus ambassador program can benefit your company. From easily recruiting future talent to establishing a brand presence on a university campus, having a well-developed campus […]

The post Launching An Effective Campus Ambassador Program - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_textblock size='' font_color='' color=''] Roger Lopez, from 一品探花, Among Hub Magazine鈥檚 2016 Diversity Game Changers in Technology Technology Association of Georgia (TAG) publication releases latest issue聽focused on Diversity in Technology. ATLANTA (July 00, 2016) 鈥� The Technology Association of Georgia (TAG), one of the nation鈥檚 largest state trade organizations dedicated to technology and innovation, recently […]

The post Roger Lopez, Among Hub Magazine鈥檚 2016 Diversity Game Changers in Technology appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Landing pages simplify and improve the influencer conversion experience for your prospective customers. They do this by enabling more focused messaging which boosts your quality score and reduces your cost-per-click. But successful Influencer campaigns are about more than simply getting influencers to post content that attract the attention of your target audience.聽Many marketers falter in […]

The post How to Use Landing Pages to Improve Engagement & Conversions - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_display=''] [av_image src='/wp-content/uploads/2016/10/一品探花-Case-Study-KontrolFreek-Sniper-Showcase-header-1030x539.png' attachment='17092' attachment_size='large' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Click to view full Case Study The Challenge: Activate influential fans for game […]

The post KontrolFreek increases YouTube engagement with targeted UGC campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_display=''] [av_image src='/wp-content/uploads/2016/10/一品探花-Case-Study-Harmonix-header-1030x539.png' attachment='17068' attachment_size='large' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Click to view full Case Study The Challenge: Activate influential fans for game […]

The post Harmonix activates 500 influencers for a three month UGC campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_display=''] [av_image src='/wp-content/uploads/2016/10/一品探花-Case-Study-KontrolFreek-Lucky-7-header-1030x539.png' attachment='17081' attachment_size='large' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='' color=''] Click to view full Case Study The Challenge: Prove measurable return on influence KontrolFreek, the leading performer […]

The post KontrolFreek manages 7 campaigns simultaneously with 7 Star YouTubers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are so many eSports organizations and so many of them have bad websites. There are many rules of the web that you have to follow no matter what industry you are in. In the infographic below, we outlined the 10 Rules of eSports Websites. Have more rules or things you have noticed on eSports […]

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Organized video game competitions, or eSports, are quickly growing into a major segment of the electronic entertainment industry. Coca-Cola, American Express, and Samsung are just a few of the major corporations that 聽are already getting involved in the eSports industry and some, such as聽Intel, are hosting their own global tournaments. We have been working with […]

The post The $1bn eSports Industry appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Each year hundreds of thousands of attendees barge into the Consumer Electronics Show looking for the latest advancements in consumer technology. With over 170,000 attendees last year, there is no other event that gives brands this much exposure and reach. However, it can be really tough to break through the noise at and around the […]

The post Top Brand Influencers of the Consumer Electronics Show Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch streamers are relatively new to the influencer marketing community, but they are definitely here to stay.聽With the rapid growth of eSports, Twitch has grown bigger than ever and has taken over the game streaming industry. After being bought by Amazon in late 2014, Twitch reached over 16 billion minutes watched per month. With such […]

The post The Top Twitch Streamers Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What鈥檚 it take to be the biggest name on YouTube? The most accepted metric for success on YouTube is the number of subscribers your channel has. But, just like Facebook 鈥淟ikes鈥� YouTube 鈥淪ubs鈥� are only half the story.聽 To find the most influential YouTubers, we ran the top 500 youtube channels by subscribers through 一品探花鈥檚 […]

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Working for a company whose product is focused on the activation of influencers I can tell you I have seen the good, the bad, and the ugly. Just to show a few of the low points I have highlighted the 7 deadly sins of influencer marketing. Hopefully knowing these will help you avoid the common […]

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[popuppress id="14789"] With Influencers being respected professionals in their fields which consumers turn to for advice, who do marketers turn to when they need to know the latest trends and best practices? Marketing Influencers of course! 聽But with so many marketers to choose from, finding the best voice which聽resonates with you can be difficult. That […]

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You cannot create a problem, you have to solve a problem; While a lot of startups begin very optimistically, there are plenty of聽postmortems written by entrepreneurs who have all learned the same lesson. Regardless of their unique circumstances, the top reasons for otherwise potential startups falling flat can come from a general lack of research […]

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With so many options for Social Media available, picking the right channel to run targeted ads on can be a tough choice. Everyone uses Social Media differently and with more options coming out every day it's a lot to keep track of. By seeing who uses what, picking where to showcase your brand becomes a […]

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As we have previously covered, live streaming video games is a big industry with some major corporations involved. YouTube Gaming, which has been live for 2 weeks, 聽was initially marketed as a major competitor to Twitch, who sees 100 millions visitors every month, but YouTube Gaming is quickly becoming a living example of how a […]

The post Why Even YouTube Needs A Marketing Strategy appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer聽marketing is聽any marketing that聽involves聽another person, brand, business, group, or other entity in bringing聽your message to your target audience.聽Influencer聽marketing goes by many names.聽The key insight behind influencer聽marketing is, that by engaging other interested parties, you can economically reach more customers. From a customer鈥檚 perspective, there are various聽types of together marketing that will affect them in different […]

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Influencer Marketing 鈥� often called 鈥淲ord of Mouth鈥� marketing 鈥� involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

The post 10 Benefits of Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you want to reach your frustrated customers? Well, first things first,聽It鈥檚 you, not them. Seriously. You might be getting a steady flow of new customers through your loyalty program every month but if they鈥檙e not participating in your promotions then you aren鈥檛 really reaching them. Even if your attrition rate is low, you can鈥檛 […]

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You have an established audience but you're not generating more leads like you want. We've been there and we're here to tell you that you don't need a degree to improve lead generation. Check out these 6 effective lead generation tips聽to get you started on improving your leads. 1. Your Email Signature I bet you […]

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There鈥檚 no denying that social media is an integral part of聽our daily lives. What was once branded as a way to simplify the process of communication, has transformed into an online extension of the world around us. Anything we can do in the physical world聽can by done online. Though the possibilities are endless, there is […]

The post How to Find the Right Influencer for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You鈥檙e probably thinking what does 鈥淓ngaging content,鈥� mean. Don鈥檛 worry, Brittany鈥檚 here to the rescue! But before we get into what 鈥渆ngaging鈥� is, let鈥檚 discuss digital marketing. Digital Marketing is the process of gaining digital partnerships, link backs, and content sharing material to participate in e- commerce. The purpose of digital marketing is to get […]

The post 5 Tips On How To Write Engaging Content appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Recall that in our last blog post, we discussed how to use modern social tools to transform your customer base into your very own brand ambassadors. However, this is only half the battle. Defining your ideal brand ambassador and knowing how to attract them to your program are essential elements to your marketing strategy. In […]

The post Defining and Attracting Your Ideal Brand Ambassador appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In what is quickly becoming the plot of HBO鈥檚 Silicon Valley, YouTube announced on June 12th the launch ofitss new game streaming platform. With Twitch having its first major competitor, the Google backed YouTube Gaming is going to signify a major shift in the electronic entertainment industry. Judging just by the numbers from 2014, with […]

The post YouTube's Entry into Streaming appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Organized video game competitions, or eSports, are quickly growing into a major segment of the electronic entertainment industry. Coca-Cola, American Express, and Samsung are just a few of the major corporations that 聽are already getting involved and some, such as Intel, are hosting their own global tournaments. We have been working with some of the […]

The post The NEW $1bn Industry: eSports appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Inbound marketing believes in focused and personal communication between customers and businesses. What sets inbound marketing strategies apart from the rest is the primary focus on that relationship and the belief that the businesses who are the best educators will be the most successful. Another important aspect of inbound strategy is using data effectively, well […]

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How do you make sure your superpowers are fully maximized? Before jumping into any process of improving your website, you need to STOP, gather all the data you can and look at what it鈥檚 telling you. Knowing and understanding the real facts that have a negative impact on sales will help you to come up […]

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Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

The post Getting an Audience for Free appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you reached out to your social media audiences, provided incentive, and added a sense of urgency. You built it and no one came. What happened? Where could you have gone wrong? We hate to say it, it鈥檚 not me, it鈥檚 you. Wait, can鈥檛 we still be friends? Let鈥檚 just talk it out, ok? Just […]

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  Currently, there is a lot of talk among people proclaiming聽that email marketing is dead or a thing of the past. We couldn鈥檛 disagree more. Qualified email subscribers are as good as gold because these are the people that often lead to sales. What is a thing of the past is bad email marketing. No […]

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There has been so much hype over the controversial movie over the past few weeks frankly, we could go the rest of our lives without hearing another word about it. We do have to hand it to their marketing team, they have done an amazing job advertising and getting the word out. If you haven鈥檛 […]

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Fonts are seriously important in marketing. Amazingly, fonts can convey all kinds of messages besides the words written. Fonts can make your brand鈥檚 personality shine through, but keep in mind not all fonts are created equally. You probably already know that consistency in fonts is a must, but consistently using these three fonts in your […]

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We're two weeks into 2015 and hopefully, by now, you're not still writing 2014 on all of your checks (Who still pays by check?! It's 2015). Last week at 一品探花, we looked back at some of the cleverest marketing campaigns of 2014 and chose a few we felt were really special and got people talking. […]

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How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

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Listen up marketers, a blogger is talking. You've worked hard all season. From way before Thanksgiving to New Year's Eve is a country-wide marketing sprint. This isn't marketing advice, this is advice for not only surviving but enjoying your next few days off. Unplug Seriously guys lay off the electronics. Disconnect for a few days […]

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  Our warmest greetings to you at this wonderful time of the year! This year the 一品探花 team has been blessed to work with some amazing brands and we would like to thank you for being a valued part of the 一品探花 community. We wish you all the best and hope that you enjoy the […]

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Nowadays, it is impossible to think about marketing without including the 鈥榙igital鈥� components of it - including social media, email, and mobile marketing. Although most companies have added on digital marketing departments a long time ago, the demand for聽digital marketing skills聽is ongoing. Near one-third of hiring managers say they were unable to find the necessary […]

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I have a confession to make. As I type this, I鈥檓 ashamed just thinking about it. I finally joined the 21st Century in 2013. What I mean by that is I bought my first iPhone only a year ago. I鈥檓 sure your eyes are popping out of their sockets right now and you鈥檙e thinking, 鈥淐arey […]

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Holiday Marketing Stats Tis the season, and a season it is! Retail sales are expected to be higher than ever this year, reaching an estimated $863 billion, of which, e-commerce contributes an estimated $72.4 billion (cmo.com). This is a 14% increase in e-commerce holiday sales from last year, an impressive leap! This year is also […]

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It鈥檚 4 pm and the day is winding down. You鈥檝e just written copy for that new email blast. You haven鈥檛 hit up your leads in a while, so it鈥檚 imperative you get this out. You do a quick glance over of 2.7 seconds and click send. And then鈥� 鈥淥h, $#@!鈥� You notice a spelling error. […]

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No, it鈥檚 not Camden, New Jersey. Nor is it Boston鈥檚 infamous Charlestown neighborhood. Instead, we鈥檙e talking about the second page of Google: where sites go to die! When looking for a new TV or that chic, new restaurant, how many of you have never been beyond Google鈥檚 first page before changing your search? That鈥檚 what […]

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一品探花 is involved with some big names in gaming. So it鈥檚 probably no surprise that a lot of Team 一品探花 loves video games, including the ladies. In fact, a majority of the girls in our office would consider video games a regular hobby. Surprised now? Also, think about this鈥� we are an office full of […]

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If you are looking to turn site views into conversions, 一品探花 has just the thing for you. Retargeting makes it possible to reach those interested parties that may have visited the site, but did not complete an action the first time around. You can use retargeting as a way of reconnecting with customers that have […]

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  We hope you have a great time with your family and friends. We know some of you will be gearing up to fight the crowds on Black聽Friday聽and in honor of you brave souls we have created a Black聽Friday聽parody poem Twas the Night Before Black聽Friday We hope you enjoy! Team 一品探花

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Cyber Monday is coming up fast and we want all our digital marketing comrades to get the best results possible. Part two of our Super Tip Tuesday, or as we have so cleverly dubbed Super Tip Wednesday, finishes out the list of seven power tips that will help you bring in the big bucks on […]

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一品探花 knows all our digital marketing buddies are gearing up for Cyber Monday this week. Our Super Tip Tuesday is just for you guys. We will be posting a two-part Super Tip series聽this week focusing on our tips to help you earn some serious revenue. Cyber Monday is the biggest online shopping day of the […]

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This year we are poised to spend even less time with our families with shops opening as early as 6 pm the day before Black Friday or, as some of us like to call it Thanksgiving. We decided to have a little fun with a holiday classic and remind everyone that fighting over sales at […]

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Email. For friends and family, it鈥檚 an efficient way to keep in touch. For marketers, it鈥檚 an effective tool to get your brand鈥檚 message out. And for most, it鈥檚 the annoying reason your iPhone vibrates every three and a half minutes. As we near the end of 2014, there鈥檚 no doubt email is an essential […]

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Today we are wrapping up our series on social media metrics that matter. No doubt about it,聽Avinash Kaushik saved the best for last. Economic Value is going to be your game changer. Sure it sounds like a pretty bold statement, but if you aren鈥檛 using this metric you aren鈥檛 showing the company your true value. […]

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In the third installment of our four social media metrics that matter series, we are going to cover applause rates. An Applause rate is measured by simply taking into account the number of likes, favorites, +1, etc. per post. 聽At this point, it would seem Avinash Kaushik鈥檚 master plan in providing big brands and businesses […]

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Top Priorities of Online Retailers The strategies of online retailers have been changing year-to-year as the landscapes of buying behaviors and technological innovations evolve. In the past 5 years, the number of online consumers in the US alone has increased by 5 million each year, with social media sales leading the pack (invesp.com).聽The following chart […]

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Usually, we hit this marketing fail point by Friday about 4 pm. Not gonna lie, sometimes we start our Monday mornings like this too. A little marketing burnout happens to everyone whether you are on the grind for months or it strikes every Friday afternoon. Here are a few tips to help you overcome: Challenge […]

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Today 一品探花 is continuing the series on the four most important social media metrics, according to Avinash Kaushik. Number two on the list is amplification. We stated in our original posts, that amplification rate is the rate at which your followers or subscribers share your content with their own network of followers or subscribers. For […]

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In our last post, we gave a high-level overview of the four key social media metrics that Avinash Kaushik thinks big businesses and brands should be taking into account. Today, we are going to go in depth with conversion rates and why they matter. So just as a refresher, we are defining conversion rates within […]

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In 2012 Amazon attracted the highest percentage of clicks among all websites. And to no surprise, they are currently the top online retail site. This begs the question: What happened to Yahoo! Shopping? In 2012, Yahoo! Shopping attracted the 5th greatest number of clicks; however, now, they are not a contender for top online retail […]

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Chances are you are measuring the progress of your social media in one way or another. But are you measuring the right metrics? Especially if you are big business or brand, you may feel like you have it figured out. You have thousands of followers, likes, and subscribers but if you really want to get […]

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Revenues from mobile ads are projected to exceed those from newspaper, magazine and radio ads for the first time in the U.S. this year (eMarketer). Still, mobile ad spending remains less than 1 percent of total ad spending, meaning many companies are still skeptical about the future of such advertising. In the mobile advertising space, […]

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We interviewed several聽employees, both past and present here at 一品探花 and asked them what they gained from their careers here. Here are some of their responses: Jake Cohen - Business Development Intern "I gained confidence out of the internship, because I was just thrown into the sales process, and I came in with some training […]

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We interviewed current and past interns and employees of our company to see how their experience here has changed or confirmed their career goals. Danielle Ishak "Going into this internship, I had an idea of the master's degree I'm going to pursue. So as far as my goals, since my masters is very different, I […]

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As the head designer of Chanel and Fendi, it is safe to assume Karl Lagerfeld knows a thing or two about creating brand awareness. While many growing companies focus on generating that next sale, it is often more important to take time to create awareness for your brand. Higher brand awareness leads to increased sales […]

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How the Brands at E3 2014 Have Affected Your Marketing Strategy E3 2014 has come to a close, and as usual, exciting announcements have been made from all parties. What is E3? E3 or The Electronic Entertainment Expo is a yearly trade show that showcases games and game-related merchandise from major developers. Interestingly, each of […]

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Taking advantage of聽brand ambassadors is an easy, effective marketing strategy that is often underutilized. What Is A Brand Ambassador? In simple terms, a brand ambassador is exactly what you are looking for. A brand ambassador is a loyal customer, partner, or employee who promotes your products, services, and activities publicly. They will associate with your […]

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Did you know that developing marketing strategies is key to the organization of any business? Many of my fellow marketers know what I am talking about. But for those of you who might need a refresher or even an introduction to what marketing strategies are and what they do, I encourage you to read on […]

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More children than ever are active on social media today. Some start at the early age of 6! The average amount of time a 6- to 17-year-old spends on social media is about 10 hours and 45 minutes a day! What does this bring for their future and for the future of others!

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So you're looking for the best tips on how to improve SEO聽 鈥� otherwise known as search engine optimization 鈥� rankings for your website, well you have come to the right place. We have compiled the best tips from Google鈥檚 Matt Cutts' help videos. The self-proclaimed gadget, Google, and SEO guru聽creates Google Webmaster help videos […]

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Here are the top five tips on how to dress your content up for success! Check out the infographic!

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Find out what the top objections, challenges and most hated marketing trends are going on in 2014. Read to help you stay on top of digital marketing trends

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Are your looking for ways to improve your SEO ranking on Google? Well, you have come to the right place. Enjoy this infographic on 10 ways to improve SEO Rankings!

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Ever wonder why we talk about ourselves online and absolutely love it yet, in person we are more reserved. This infographic highlighting the psychology of social media asks a very valuable question: Are we obsessed with ourselves or obsessed with social media? Enjoy the infographic!

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Looking for the basic yet important statistics of social media? Well, here is an infographic showing social media in a nutshell.

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Social media is becoming an increasingly significant part of marketing plans everywhere. This infographic explains why and hopefully provide you with some social media tips! Learn from 2013 for 2014. Make sure that you are using as many social media outlets as you can and learning from social media statistics!

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If you are interested in social media make sure that you know how to take advantage of the top four digital marketing trends of 2013. Digital marketing is evolving at a tremendous pace. This infographic exemplifies the core trends that marketers need to focus on in digital marketing.

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With 2 billion people already online, why not embrace online culture? Here are 7 reasons why you should.

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The world can be tough on internet-based businesses. This infographic explains why so many internet-based businesses fail and what they can do to avoid these pitfalls. Make sure to get the most out of e-commerce!

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When looking at social media, what is the difference between Google and Facebook? Here are some tips on how to use each outlet separately and help guide your brand social strategy by using this infographic.

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Looking for some guidance on how to build a business plan? Use these 10 tips to a successful business to help guide you.

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Mobile commerce is spreading like wildfire. It's important to keep track of different mobile shopping trends that happened, are happening and forcast for the future.聽聽Check out the statistics below to see what we mean.

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Having trouble understanding the point of all these social media platforms? Here ya go: You weren't expecting cats were you?

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So you think you are a sophisticated marketer or you want to become one? Here is a checklist that will help guide you towards your success. Infographic of the sophisticated marketer's checklist for linkedin by Linkedin

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Ever wondered what the history of the "feed" is and how it changed the way we consume media? This infographic by Sharethrough explains how the feed has changed the way we consume media. Do you even remember the times before the "feed"?

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So you have mastered the art of asking people to 鈥淟ike鈥� or 鈥淔ollow鈥� you, but now it is time take your marketing to the next level with social logins and sharing. Check out this infographic to learn more about the importance of social login and sharing to ecommerce.

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Social Media has changed the way we do many things and online shopping is no exception. Check out this infographic to get valuable insights to better shape your marketing plan.

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Social media may not be as new as you think. Check out the history of social media infographic for a better understanding of where it has been and where it may be going.

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Looking for tips on engaging your facebook audience?聽Facebook is a valuable tool 鈥� if you know how to use it. Here are five important tips that will optimize your use of Facebook. Infographic by 一品探花 - the platform e-commerce sites use to grow with marketing partners   Embed this infographic on your site by copy/pasting […]

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This infographic is a great example of how big an impact you can make by combining social media and giveaways. Make sure you run your cross-promotions with your marketing partners to get the maximum impact. New tools will let you do that in a fraction of the time as the past too.

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We have all heard of Black Friday but what is all this chatter about Cyber Monday? You might be surprised to see what all you have been missing.

The post What is Cyber Monday? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In order to master e-commerce, it is important to understand online shopping behavior. This infographic provides great insight into who is shopping online and how they are shopping.

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Digital marketing is uber important in our digital age. Check out the infographic below to get a better understanding of what digital marketing really is.

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Shopping certainly has changed over the past few hundred years. Check out the fascinating evolution of shopping. Where do you think it will go next?

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Confused about what e-commerce really is? Here is a great infographic to explain.

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People naturally place a friend鈥檚 referral above other sources. So why not take advantage of all those people who love your brand but simply are not telling anyone how much they love it. Referral marketing is deliberately encouraging your customers to tell their friends about you.

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There is a good chance you are using your resources to promote the wrong social network for your e-commerce business. This infographic provides enlightening insights to guide you on to the right path. Infographic by 一品探花 - the platform e-commerce sites use to grow with marketing partners   Embed this infographic on your site by […]

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Christmas provides great opportunities for ecommerce. Be sure that you are making the most of your ecommerce Christmas by checking out these 10 tips:

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So what鈥檚 the point of having infographics? Sifting through pages and pages of text is not ideal in our fast-paced world. Who wants to read a lengthy article when they could comprehend information fast by looking at an awesome infographic! Thanks to infographics, information can now be portrayed as fun, interesting, dynamic, colorful and many […]

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If you are searching where to guest post you have found the right place! We are very interested to hear the voices of our followers and their input about the world of digital marketing...or something completely irrelevant yet super interesting! Why guest post? 1. Elevate Status & Credibility聽鈥� Writing well-researched, in-depth posts on relevant blogs, […]

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So you want to increase post views on Facebook? Who doesn鈥檛? It is not necessary to pay for ads in order to gain a social following. Rather, increasing brand awareness and ultimately your ROI is all about engaging your audience. So let鈥檚 get creative with some audience engaging ideas. There are plenty of articles on […]

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While it's obvious that a slow website can be frustrating to your users, you may be surprised at just how big an impact site performance can have on your sales and lead conversions. In this post, we're going to share research that provides quantifiable guidance on just how big an impact your site speed can […]

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Email marketing is often advertised as being a low-cost, high-return marketing investment. However, picking the wrong email service provider or acquiring poor quality email addresses can cost you thousands of extra dollars per year. At 一品探花, we often help customers improve the quality of their email lists as well as the potential customers they acquire, […]

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There are many things that may come to your mind when you think of the South - innovation is not typically one of these. In 鈥渢he capital of the south鈥�, Atlanta, this is changing at a rapid pace. A couple of groups in Atlanta have been working especially hard to create a great environment for […]

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  Yesterday was the Mashable Social Media Day Atlanta 2013 and our co-founder, Jeremy, was there to discuss influencer marketing. This prompted us to share some information on influencer marketing with you. Influencer Marketing was introduced in the 1950s by Katz and Lazarsfeld in their Two Step Flow Theory. The definition is pretty fluid but […]

The post What is Influencer Marketing? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.